Dariusz Goźliński

"First, do no harm!"- This should be, the first rule for the communication activities in the field of pharmaceutical and legal.

Who am I?
Passionate about marketing and advertising. Strongly associated with the pharmaceutical industry and related. I create and I manage advertising campaigns including the use of social media in activities dedicated to doctors and patients. Professionally, I am the founder and managing director of the agency GreyTree. From 2002 r. I am associated with a limited marketing and advertising law. Among other things, worked with companies such as: Unilever, Jelfa, Sanitas Group, Adamed Healthcare, Blue Farma, Chance, Genexo, GAL, Heel Poland, Symphar, Sun Farm, Admiral, Ipsen, HiPP, Alpen Pharma or Krewel Meuselbach.

Dariusz Goźliński
such. +48 22 628 53 61
e-mail: d.gozlinski(at)greytree.co

Marketing szeptany

16 April 2010
Marketing szeptany

Marketing szeptany This increasingly popular form of promotion. Marketers involved in advertising campaigns are designed to give potential consumers a reason to talk about the brand and make, satisfied customers that they will recommend the product. This statement seems to be trivial, After all, skillful directing conversation and encourage people to join it must be extremely simple. However, in this case the theory slightly deviates from the practice ...All activities that make up the word of mouth will give you an effective and reliable method of promotion. Therefore it is extremely important skill here, knowledge and logic, Indeed unskilled leading marketers such action. online forums spamming, so that their efforts and sacrifices go in vain, as they are banned before the administrator or moderator of this forum.

marketing szeptanyActivities on the Internet forums is one of the forms referred to as word of mouth marketing Internet amplifyingu. Due to the, marketers that arrives at an alarming rate, expressing a positive opinion about the brand or product begins to awaken more and more controversial. Is inextricably linked to other forum members criticized, blocking of account and unflattering opinions about the advertised product. As a result is achieved counterproductive. Is compromised of mouth marketing idea, and alienate some potential customers to routinely advertised product. But the most important source of information is a simple man - not a celebrity laudatory washing powder, actor advertising or getting bank services for a huge fee, but ordinary, consumer gray. So, So how can there be someone more reliable than the "average web surfer"?

Rather than clutter up the threads on the forums should focus on finding a bystander, although familiar with the brand and have a positive opinion about it. Marketer of expression should not be intrusive, but aim to bring the conversation to the appropriate path in such a way, to the people themselves from each other voluntarily began touting the brand to other product.

Another form of action is to conduct your own "company"Blog, zwane brand bloking. Relevant content properly shape the image of the company, However, it is important to move here systematics and interesting topics, which will be the subject of numerous discussions and effective positioning allowing the greatest number of visits.

viral marketingMarketing wirusowy This is another form of mouth marketing. Form, in which it is spreading like a virus, the real virus is unwanted and wreaks havoc, and this occurs in the transmission marketing is transmitted before the public to further, ie. word of mouth. Tool, What is the Internet fosters communication, and thus also favors the amount of information provided. Viral marketing is a form of rapid, cheap and effective.

Word of mouth has to closely interact with the public company and be truthful about the advertised product. Discharging conversation by subtle, but effective "play"Marketers, that's half the battle. In turn, encouraged by the positive recommendation of the client completes.



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