Dariusz Goźliński

"First, do no harm!"- This should be, the first rule for the communication activities in the field of pharmaceutical and legal.

Who am I?
Passionate about marketing and advertising. Strongly associated with the pharmaceutical industry and related. I create and I manage advertising campaigns including the use of social media in activities dedicated to doctors and patients. Professionally, I am the founder and managing director of the agency GreyTree. From 2002 r. I am associated with a limited marketing and advertising law. Among other things, worked with companies such as: Unilever, Jelfa, Sanitas Group, Adamed Healthcare, Blue Farma, Chance, Genexo, GAL, Heel Poland, Symphar, Sun Farm, Admiral, Ipsen, HiPP, Alpen Pharma or Krewel Meuselbach.

Dariusz Goźliński
such. +48 22 628 53 61
e-mail: d.gozlinski(at)greytree.co

Pharmaceutical Marketing - OTC drugs

9 March 2010
Pharmaceutical Marketing - OTC drugs

OTC pharmaceutical marketing is gaining wider use. Increasing competition leads companies to implement promotional instruments and continuously improve its offer in relation to the offer competitors. It sounds like the kind of "law of the jungle" and so it is, in fact,, After all, the pursuit of growth in knowledge of the product by providing information and branding is an important goal of marketing farm.

Powerful source, The Internet is a modern, quick and convenient means of communication. Pharmaceutical companies have set up their own website, where potential customers can find information about the OTC drug, as well as other products manufacturer. Creating a website is one of many elements of e-marketing strategies of the pharmaceutical. The marketing campaign consists of many elements, including, among others, should not miss:

  • Customer orientation
  • The findings of the target group of customers
  • Design, create and position the website
  • Performance of professional software page
  • Selection of Internet domains
  • Create splendor brand and excitation potential customer willingness to buy the advertised drug
  • If needed, Remarketing

Promotion of non-prescription drugs is increasingly popular. Frequently campaigns are running on painkillers, antipyretic and dietary supplements in the form of m.in. vitamins. OTC drugs are sold not only in pharmacies, but at petrol stations, supermarkets, and even perfumeries - it is important to, that the potential customer can be purchased almost anywhere. However, before you make a purchase must come, for example,. the opinions of other people using pink product. And yet, the best recommendation is the opinion of the ordinary, gray man, which can be found, for example. Internet forum.

Among the many instruments used in the promotion of OTC drugs (m.in. TV, press, leaflets), Internet occupies a high place. However, they all have a common task, namely, gaining the attention of the client and the consequent increase in drug sales, while zmieszczeniu within the existing legal restrictions. Polish pharmaceutical market is one of the fastest growing in Europe, Every year there are many new drugs, therefore promote them effectively requires sacrifice, a large dose of creativity and creative thinking.



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