It takes years to observe the legal services market, with particular emphasis on the aspect of marketing and PR. And what you hear is the "call" to the admission of advertising of legal services and the key to the success of any external communication is not a law firm, however, access to television advertising, or, as we read in one article "Attorney appearance on the TV show", the key is not handing out pamphlets at a court, or leaving them on the windowsill. The solution is aware of the benefit from the knowledge and experience of marketing of legal services in accordance with applicable regulations today.
What is therefore marketing legal services if you do not advertising?
Marketing legal services (in accordance with Code of Ethics of the Bar of the European Union) is primarily a measure "publicity" - the dissemination of information, publicity, building measures and the promotion of the reputation and image`u Office. Important here is the fact, that publicity is the dissemination of information in a free and non-advertising.
The role of marketing legal services:
- confirmation, that the choice of your customer service is the most, for this choice
- individualization - marketing activities causing, that your business is distinguished from the competition
- striving for satisfaction of customers served and thus to build lasting relationships of partnership - business with existing and new customers
- Crisis Communications - activities related to sudden unpredictable events that may have an impact on the image of the firm or lawyer.
Now that we know what it is and what role does the marketing of legal services, the question arises:
Where to look for knowledge about? Is it only the use of specialist companies provide us achieve success in the marketing of professional services?
About this and much more in the next scenes.
