Efficient and modern marketing is inextricably linked to the techniques of influence. For the marketer they are capable of bread, supporting its activities in contact with a potential client. One such technique is called. the principle of authority, that is shaping the opinion of the buyer with ... Read more ...
Today, you can write without fear, that e - marketing in the pharmaceutical industry does not develop. However, I am convinced, that year 2015 will be a breakthrough in plus and pharmacy will regain its position as an expert in the field of health and medicine. In the years 2010 ... Read more ...
Extremely nice to see in the statistics, someone outside Google's robots looks at my blog. While I try to work in GreyTree can put substantive entries. Read more ...
Surprisingly for me at the end of the year I received an invitation from the Centre for the Promotion of Information Technology to deliver a lecture on BIG DATA Product Marketing Strategy. As soon as I saw it I admit topic, that my joy was enormous. Finally, and finally someone in Poland ... Read more ...
So, the next edition of social media activities for the pharmaceutical industry. Some of you familiar with the case study GreyTree “Calm child“, in which we find the long-term activities in the area of social media. Read more ...
Title perverse, most usually associated with "one". Rozczaruję Was. I will not write about "this" or "that" size, but more on that, that the length of the activities carried out social media, is of great importance both in building brand image, as a percentage of sales. Read more ...
Some time ago I published in my blog entry titled "(Not)healthy communication, that is afraid and buy ". Entry is about the campaign of one of the pharmaceutical companies, who carried it out very strong campaign, "Hold me vaccination". Read more ...
There is no commercial break on the radio or television, we were not bombarded with ads pharmaceutical companies. Everywhere “attack ” our supplements, analgesics and etc. But it's radio and television, and as it is on the web? Read more ...
Advertising in the pharmaceutical sector, As the industry rarely, can arouse strong emotions, but also is often based on their induction. I remember this day, when I became a father was broadcast advertising “Hold me vaccination“. Read more ...