Advertising in the pharmaceutical sector, As the industry rarely, can arouse strong emotions, but also is often based on their induction. I remember this day, when I became a father was broadcast advertising “Hold me vaccination“. 
So then as now, when my daughter has a few years, This little spot is bothering me. Why is? After all, I have a healthy baby, nothing bad happens, and yet I feel anxiety. First of all, let's start with what was the purpose of the campaign “Hold me vaccination“. Of course it comes to instilling our child's vaccine XXX. The very creation of the advertising and promotion of vaccination can not be criticized, provided that operates within the law and social ethics. The latter marketers probably did not take into account the.
Companies producing assortment for children, including medicines dedicated for infants, perfectly aware of how the psyche of a young parent. Know very well, that during the first years of a child's life parents think only about the SAFETY. And this is the key word such campaigns as “Hold me vaccination“. Disrupt the parent sense of security by showing suggestive image titled “and if this happened to your child?“. First is invoked fear, then shown a cure for it – vaccine. In this case, the campaign has been stopped (More information is here).
Speaking of vaccinations and their advertising is “admiration” aroused my project called My child available iPad in AppStore.
In general, having noted the project, It aroused my great interest. There is a list of preparations by symptoms, alphabetically – great help for the young parent. The application is also equipped with instructional videos for parents. Of course, most attention will focus on Diary of the child, where you will find tables percentile, immunizations (young parent loves to measure, check, compared with other children). 
Very nice and pleasant application, probably the, I would like to have each parent. He would like and so there is no? Prawdopodnie cause an error in the application functional design. Well, on the iPad You can not manually enter the date of birth of the child (!), otherwise it is on smatphone'ach. For unknown reasons, the project, application takes a day to install it on iPad as the day of birth and the second option: if the application went to the parent before the birth of offspring is the day of birth (Specifically, in this day) must he add child (name, pesel, sex, blood group etc.). If a parent give a child the next day or a week later results will indicate Improper application (incorrect date of birth, and can not be given retroactive). Granted, I do not understand that this action, so simple and trivial thing, and causes, that the application for parents who do not make the addition of a child in the day of birth is defective. Or maybe I'm wrong? Probably, that holders iPad they do not download?
Two examples for the same target group reveal the mechanism that is widely used against parents, but not all marketers are able to use it effectively. To calm the hearts recommend visiting the site SpokojDziecka.pl. Service dedicated to young parents with a completely different message to parents, not haunted, no promises, calms. As a parent and marketer I know all too well, great peace that only is able to help us.
