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Dariusz Goźliński

"First, do no harm!"- This should be, the first rule for the communication activities in the field of pharmaceutical and legal.

Who am I?
Passionate about marketing and advertising. Strongly associated with the pharmaceutical industry and related. I create and I manage advertising campaigns including the use of social media in activities dedicated to doctors and patients. Professionally, I am the founder and managing director of the agency GreyTree. From 2002 r. I am associated with a limited marketing and advertising law.Among other things, worked with companies such as: Unilever, Jelfa, Sanitas Group, Adamed Healthcare, Blue Farma, Chance, Genexo, GAL, Heel Poland, Symphar, Sun Farm, Admiral, Ipsen, HiPP, Alpen Pharma or Krewel Meuselbach.

Dariusz Goźliński
such. +48 22 628 53 61
e-mail: d.gozlinski(at)greytree.co

The power of suggestion which is marketing the emperor is naked

28 April 2014
The power of suggestion which is marketing the emperor is naked

Probably everyone remembers from childhood fable entitled Andersen. "Emperor's New Clothes". For those who missed this stage in childhood suggest "wygoglowanie"Her. Generally story boils down to the public wmówienia, that if you do not see what "you have to see", then you are worse, głupszy etc.
In this way, the most admired "Emperor's new robes", garments that saw only intelligent and enlightened individuals, while the ruler who has seen naked, without clothing was worse, Dumber.

Year 2014, April. Seven in the morning. Morning coffee. Odpalamy tablets, smartphones, a quick look at e-mails, Twitter and a longer time for Facebook.com. FB - XXI century window on the world, meeting place, second live for many people.

Facebook.com - The world's largest social networking site can not be unnoticed any marketer. It is obvious, the brand, product, Service needs to be there, because if not, to „dead", needs to be there "because everyone there are", etc.. Assuming company fanpage, brand, Product. User activates Agency FB, you reach the ceiling 50 000 lajków sounds beautiful? Statistics polubień grow, is nothing to boast before the boss. Thus, pumping another advertising budget, Competition applications, etc., etc.. And what is really? As it is with this beautifully clothed marketing Facebook? According to me, this "ruler"Has long been naked.

UfamynaturzeFirst of all, you must pass himself finally realized, that facebook.com This commercial venture, so it has to make! The more, it is a listed company, so the more you earn marketers on the more its shares are desirable. What does this mean for us? That we simply pay more and Facebook.com is doing everything to us to enable. It enables us to dependence on each other and paying. Changes in regulations, w news feed, It has not promoted the reduction, Paid Posts, all serve one purpose - you have to pay. Pay for it to be published by the users to see your website posts, pay for advertising fanpage, Events. Just pay for it to be visible! For doubters picture of fanpage counting 10.000 users, Post a look natural range.

And so, all the time. First, assume the cost of preparing scenarios posts, Competitions, Games, Applications, then pay for their visibility, advertising and at the end we expect results in the form of ranges, clicks. And where in this sale? The posts went up? Super! You are one of the few, which succeeded. Unfortunately, in my experience, and it convey to customers, that FB does not sell. But what's next? Working with Facebook.com as with the world of social media, depends on the continuity impact member, or designing new, pay for ranges, Laiki, activities ...

facebook-unlikeI do not believe in Facebook.com, so I stopped believing in success measures NK.pl (for a long time nasza-klasa.pl). Let's compare a few paragraphs of both projects, which, contrary to appearances, have much in common. Nasza-klasa.pl initially operated on a voluntary basis communities, people have the freedom to communicate without additional costs. Yes, charges occurred, but gradually, for additional features, Gadgets. How many millions of Poles took account Our-class? And how many have their day? Today Nasza-klasa.pl place largely paid ... and in this way goes from the beginning Facebook.com - Gain, make, earn. Now the question is when we realize, that 'the king is naked"And what we see is a change in potential social networking site in a huge bubble marketing - pr-word, which is currently the only purpose of our company is drilling portfolios. If you have doubts about the goals FB, This first check ranges unpaid posts and think, that today Facebook.com pay for what in other places on the web, for example,. on your blog if you have your own website completely free of charge. In Andersen's fairy tale just a small child had the courage to tell the public, that the ruler is naked. Maybe it's time for us and we went back to childhood and looked at Facebook.com without the marketing of pink glasses.



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