Dariusz Goźliński

"First, do no harm!"- This should be, the first rule for the communication activities in the field of pharmaceutical and legal.

Who am I?
Passionate about marketing and advertising. Strongly associated with the pharmaceutical industry and related. I create and I manage advertising campaigns including the use of social media in activities dedicated to doctors and patients. Professionally, I am the founder and managing director of the agency GreyTree. From 2002 r. I am associated with a limited marketing and advertising law. Among other things, worked with companies such as: Unilever, Jelfa, Sanitas Group, Adamed Healthcare, Blue Farma, Chance, Genexo, GAL, Heel Poland, Symphar, Sun Farm, Admiral, Ipsen, HiPP, Alpen Pharma or Krewel Meuselbach.

Dariusz Goźliński
such. +48 22 628 53 61
e-mail: d.gozlinski(at)greytree.co

What will be the year 2016 for agency workers

19 February 2016
What will be the year 2016 for agency workers

You want to know what will be the year 2016 for Agency staff,pl? A plan can only come into our creative and communication world?
If the answer is YES, I invite you to read the answers to these questions, which I gave to the portal,pl Interaktywnie.com

What will be the year 2016 for agency workers? Are specializations, which the market is already saturated?

In carrying out the above 9 years of Agency grey tree, I see all the time, it does not change one: employee today the agency still must have a socio-psychological sense of penetration into the mind of their customers. Sense must be complemented by the ability to use the latest technologies and online tools. Just when you are not at the forefront, to fall back. Constantly changing trends in social media and more creative campaigns, engaging audio-video, is today bread for each employee an interactive agency or advertising. The advertising has become a multi-channel, and each channel has its own unique format and audience, with unique preferences. The employee must be understood and taken into consideration when designing advertising, if it wants to maximize its value.

As for the saturation of the market specializations to work here natural selection, As in nature. Today the dynamics of change and evolution of advertising communication results, that yesterday “a new approach“, Today is already “archaicznym“. There is no time to saturation of the market, too fast we drive forward. Today wishing to be “specialists” in the chosen field, before them to become, This may already have outdated knowledge.

Thank you for your attention!

Dariusz Goźliński



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