Do both sides have the same goals and that are able to understand? Rarely. However, their co-operation, undoubtedly, can be crucial in an advertising campaign or targeted information and education to the patient.The basis of a well-planned campaign will be insight Consumer, and this is most often prepared on the basis of marketing data without the participation and consultation with doctors. Yes, for each brand in the face of medical specialists, but rarely take part in the planning stage campaign as a consultant. In the end, the role of marketing departments and agencies, to achieve your example before them.: sales targets, etc..
The marketer should know their role, have the skills and knowledge, which will allow for the preparation and implementation of effective promotion. Moreover,, Yet every day uses a range of advanced analytical tools, observed trends in marketing, daily work well and use a range of communication channels B2C. Its advantage is also after the enormity of the data collected about consumers and their behavior. What, then, comes? Unfortunately marketer often forgotten, that a full picture of the target group can also be useful to some information from the doctor. After all, medical professionals work every day with patients, rather than marketers! It was a white staff can be a valuable source of information, which will make consumer insight or idea for the campaign. Because if you can always put an equals sign between the consumer and the patient?
