Dariusz Goźliński

"First, do no harm!"- This should be, the first rule for the communication activities in the field of pharmaceutical and legal.

Who am I?
Passionate about marketing and advertising. Strongly associated with the pharmaceutical industry and related. I create and I manage advertising campaigns including the use of social media in activities dedicated to doctors and patients. Professionally, I am the founder and managing director of the agency GreyTree. From 2002 r. I am associated with a limited marketing and advertising law. Among other things, worked with companies such as: Unilever, Jelfa, Sanitas Group, Adamed Healthcare, Blue Farma, Chance, Genexo, GAL, Heel Poland, Symphar, Sun Farm, Admiral, Ipsen, HiPP, Alpen Pharma or Krewel Meuselbach.

Yours,
Dariusz Goźliński
such. +48 22 628 53 61
e-mail: d.gozlinski(at)greytree.co

Two worlds – physician and marketer

23 August 2013
Two worlds – physician and marketer

Do both sides have the same goals and that are able to understand? Rarely. However, their co-operation, undoubtedly, can be crucial in an advertising campaign or targeted information and education to the patient.The basis of a well-planned campaign will be insight Consumer, and this is most often prepared on the basis of marketing data without the participation and consultation with doctors. Yes, for each brand in the face of medical specialists, but rarely take part in the planning stage campaign as a consultant. In the end, the role of marketing departments and agencies, to achieve your example before them.: sales targets, etc..

The marketer should know their role, have the skills and knowledge, which will allow for the preparation and implementation of effective promotion. Moreover,, Yet every day uses a range of advanced analytical tools, observed trends in marketing, daily work well and use a range of communication channels B2C. Its advantage is also after the enormity of the data collected about consumers and their behavior. What, then, comes? Unfortunately marketer often forgotten, that a full picture of the target group can also be useful to some information from the doctor. After all, medical professionals work every day with patients, rather than marketers! It was a white staff can be a valuable source of information, which will make consumer insight or idea for the campaign. Because if you can always put an equals sign between the consumer and the patient?

Comments

Comments

Share this Story

Related Posts

Automatic translation:

Twitter