Is the pharmaceutical brand provides its customers something more than what is in the box? Not at all, not about emotions and prestige, but with the added value in the form of content sought and desired by consumers. You ask what is the content?First of all, you must first get to know your target group to know - from the fullest possible consumer insight, and ending with the ongoing monitoring of the activity of their consumers. What matters is, what they write in the context of the product, but – note! – also no less important are the issues connected with it and the same context (for example.: dietary supplements for weight loss are associated with a physical activity content, health, appearance, fashion etc.). This will give you a complete picture of interest, and thus and needs of your target group, which go far beyond mere buying and taking Rx, OTC or said dietary.
But this is not the end, because the same content (Articles & Tips, infografiki, tests and medical calculators, video, online applications and so on.), also prepared on the basis of the conclusions drawn by you on the recipients brand, not immediately attract new consumers everywhere. They need to know, that, for instance.: on your website you will find these useful and useful information, but also that all the time there will be more. Therefore, in addition to the information campaign to target group, should be aware of the service contentowego brand positioning - so, prepared materials to anyone interested can easily find on the Internet (THIS). Because otherwise why so much trouble, since none of these contents will not use, or just will not know about them?
If you decide to implement a strategy contentową brand, then remember these basic principles. So you take the first step to build a long-term relationship between the brand and its customer. Moreover, brand content, involving readers / users with a very high degree of probability they will be made available to other, potential consumers (for example.: via Facebook).
