Dariusz Goźliński

"First, do no harm!"- This should be, the first rule for the communication activities in the field of pharmaceutical and legal.

Who am I?
Passionate about marketing and advertising. Strongly associated with the pharmaceutical industry and related. I create and I manage advertising campaigns including the use of social media in activities dedicated to doctors and patients. Professionally, I am the founder and managing director of the agency GreyTree. From 2002 r. I am associated with a limited marketing and advertising law. Among other things, worked with companies such as: Unilever, Jelfa, Sanitas Group, Adamed Healthcare, Blue Farma, Chance, Genexo, GAL, Heel Poland, Symphar, Sun Farm, Admiral, Ipsen, HiPP, Alpen Pharma or Krewel Meuselbach.

Yours,
Dariusz Goźliński
such. +48 22 628 53 61
e-mail: d.gozlinski(at)greytree.co

case study

Case Study – MedWeb & grey tree
Praktyczne przykłady mówią więcej niż teoria. W tej kategorii pokazujemy, jak projekty Grey Tree i MedWeb zmieniają sposób działania firm i placówek medycznych. Znajdziesz tu studia przypadków – od wdrożeń systemów gabinetów online, przez kampanie marketingowe dla branży zdrowia, po projekty brandingowe i integracje narzędzi AI. Każde case study to konkretne cele, zastosowane rozwiązania i mierzalne efekty.

Objections patients at the first table

4 January 2016
Objections patients at the first table

Visitors patient pharmacy also often plays the role of client. This is due to the special conditions issued pharmaceuticals, which in addition to the social aspect, also they have their set price and becoming a part of the pharmaceutical market also involve a financial dimension. Read more ...

Personal branding in the pharmaceutical

19 October 2015
Personal branding in the pharmaceutical

Personal branding in the marketing world is so obvious as the words of the American writer Walance Wattles - “give more, than you get“, that underlie modern business. Every self-respecting in the financial world of persona realizes that, should keep ... Read more ...

Radioklinika.pl or health audioblog.

16 March 2015
Radioklinika.pl or health audioblog.

For a long time watching the market portals and writing about health. I look at him with two basic perspectives; firstly I try to assess the value of the merits of published content, secondly, the way in which these services are advertising medium for the pharmaceutical industry. Read more ...

BIG DATE product marketing strategy

6 January 2015
BIG DATE product marketing strategy

Surprisingly for me at the end of the year I received an invitation from the Centre for the Promotion of Information Technology to deliver a lecture on BIG DATA Product Marketing Strategy. As soon as I saw it I admit topic, that my joy was enormous. Finally, and finally someone in Poland ... Read more ...

Catch the thief, or blogerskie inferno

12 November 2014
Catch the thief, or blogerskie inferno

In recent days I have read a lot of articles and comments about the campaign Orange and Maffashion. Probably would not interest me at all because: a) it is not nursing b) do not know much about fashion;) Read more ...

Calm child, happy holidays. Case study

8 October 2014
Calm child, happy holidays. Case study

So, the next edition of social media activities for the pharmaceutical industry. Some of you familiar with the case study GreyTree “Calm child“, in which we find the long-term activities in the area of ​​social media. Read more ...

Because the length is important…

1 October 2014
Because the length is important…

Title perverse, most usually associated with "one". Rozczaruję Was. I will not write about "this" or "that" size, but more on that, that the length of the activities carried out social media, is of great importance both in building brand image, as a percentage of sales. Read more ...

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