For a long time watching the market portals and writing about health. I look at him with two basic perspectives; firstly I try to assess the value of the merits of published content, secondly, the way in which these services are advertising medium for the pharmaceutical industry. Read more ...
Usually at this blog I focus on advertising, but today I make an exception and write on timers. Of course, the entry is not about watches in themselves but about building a good Polish brand and its communication with consumers. Read more ...
Surprisingly for me at the end of the year I received an invitation from the Centre for the Promotion of Information Technology to deliver a lecture on BIG DATA Product Marketing Strategy. As soon as I saw it I admit topic, that my joy was enormous. Finally, and finally someone in Poland ... Read more ...
In recent days I have read a lot of articles and comments about the campaign Orange and Maffashion. Probably would not interest me at all because: a) it is not nursing b) do not know much about fashion;) Read more ...
Child care with AD is cumbersome, is not only related to the need of drugs wsmarowywania, often in a lot of areas of the skin, but also with the necessity of being in the therapy very systematic and thorough. Read more ...
So, the next edition of social media activities for the pharmaceutical industry. Some of you familiar with the case study GreyTree “Calm child“, in which we find the long-term activities in the area of social media. Read more ...
Title perverse, most usually associated with "one". Rozczaruję Was. I will not write about "this" or "that" size, but more on that, that the length of the activities carried out social media, is of great importance both in building brand image, as a percentage of sales. Read more ...
There is no commercial break on the radio or television, we were not bombarded with ads pharmaceutical companies. Everywhere “attack ” our supplements, analgesics and etc. But it's radio and television, and as it is on the web? Read more ...
Virtually unlimited possibilities of creating an efficient educational and marketing message directed at a very wide or dedicated group of medical practitioners, based on multimedia and modern information science technologies (interactive websites and portable devices, such as iPads or other ... Read more ...