Dariusz Goźliński

"First, do no harm!"- This should be, the first rule for the communication activities in the field of pharmaceutical and legal.

Who am I?
Passionate about marketing and advertising. Strongly associated with the pharmaceutical industry and related. I create and I manage advertising campaigns including the use of social media in activities dedicated to doctors and patients. Professionally, I am the founder and managing director of the agency GreyTree. From 2002 r. I am associated with a limited marketing and advertising law. Among other things, worked with companies such as: Unilever, Jelfa, Sanitas Group, Adamed Healthcare, Blue Farma, Chance, Genexo, GAL, Heel Poland, Symphar, Sun Farm, Admiral, Ipsen, HiPP, Alpen Pharma or Krewel Meuselbach.

Yours,
Dariusz Goźliński
such. +48 22 628 53 61
e-mail: d.gozlinski(at)greytree.co

Archives

On, or off, ie synergies in the network and beyond

15 February 2011
On, or off, ie synergies in the network and beyond

The old approach to marketing tool has already passed. Social media have brought a revolution in perception and selection of content. This, who decides to exist only on the media offline, take your own chances of engaging users to build a positive image of the company or product ... Read more ...

Pharma social media marketing communications Rx drug

5 January 2011
Pharma social media marketing communications Rx drug

In a previous article we presented what the pharma social media marketing and how you can take action in accordance with applicable law. In this article, According to the announcement, present pharma social media marketing as a strategy to relaunch the process of generic Rx line ... Read more ...

Pharma social media marketing as a communication strategy?

5 November 2010
Pharma social media marketing as a communication strategy?

Health Issues, drug names, medical advice on the Internet are not only through advertising, poradom news services and specialist doctors. Medical and Health Topics also appears in hundreds of discussions and opinions expressed on blogs, forums or discussion groups. Read more ...

Oncology: threatening death gives the opposite effect

19 October 2010
Oncology: threatening death gives the opposite effect

Hype artists and piarowcy like to use a sense of fear and threat. Easily build on their message to the desired behaviors doping. But basing campaigns to promote mammograms and Pap smears for fear of death is a mistake, because it perpetuates the belief, that cancer is ... Read more ...

Doctor, Lord judge on the web!

2 October 2010
Doctor, Lord judge on the web!

A devil incarnate, bribe-takers, butcher, monster, vile cham - such opinions about doctors can be found in the online rankings, that encourage specialists to assess. Read more ...

Statements will save lives ...

9 June 2010
Statements will save lives ...

Coming to an end a nationwide campaign, promoting schools declaration of intent and knowledge of transplantation. Campaign, bearing the name of "Second Life", This action, the aim of which is to increase public awareness of organ transplantation, as a method of saving lives and restoring health seriously ill ... Read more ...

Marketing szeptany

16 April 2010
Marketing szeptany

Buzz marketing is increasingly popular form of promotion. Marketers involved in advertising campaigns are designed to give potential consumers a reason to talk about the brand and make, satisfied customers that they will recommend the product. This statement seems to be trivial, ... Read more ...

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