Dariusz Goźliński

"First, do no harm!"- This should be, the first rule for the communication activities in the field of pharmaceutical and legal.

Who am I?
Passionate about marketing and advertising. Strongly associated with the pharmaceutical industry and related. I create and I manage advertising campaigns including the use of social media in activities dedicated to doctors and patients. Professionally, I am the founder and managing director of the agency GreyTree. From 2002 r. I am associated with a limited marketing and advertising law. Among other things, worked with companies such as: Unilever, Jelfa, Sanitas Group, Adamed Healthcare, Blue Farma, Chance, Genexo, GAL, Heel Poland, Symphar, Sun Farm, Admiral, Ipsen, HiPP, Alpen Pharma or Krewel Meuselbach.

Dariusz Goźliński
such. +48 22 628 53 61
e-mail: d.gozlinski(at)greytree.co

Personal branding or image and activity in social media

23 February 2015
Personal branding or image and activity in social media

A few days ago I had the pleasure to host the seminar Secrets of the Master Sales organized by Arkadiusz Bednarski.

It was the first such seminar in Poland and to my pleasant surprise was good very large turnout. Congratulations to the organizers:)

The seminar sales but my presentation was different, so as to avoid the topic. For what is the sale without people seller? Like. And the person seller, his image is focused.

Under the motto “the seller is, sometimes not” gathered at Seminar received distilled knowledge of how to create and care for a professional image in social media.

We started from scratch, which is what it is:

BRAND (z. BRAND, trade mark)

otherwise trademark, trademark - a sign specifying the manufacturer: name or icon (trademark) placed on the articles in order to protect against counterfeiting or imitation, spoofing, attribution of authorship. Is treated as a kind of certificate: manufacturer is not ashamed of his product, "Signing" it, ensures its quality. Thus, the "brand" is synonymous with the opinion.

In a market economy brand has its price. "Good brand" is the basis for business success. The opposite of branded products are unreliable no-name products (the. no-name), considered (although it need not be the case) for tandem.

to smoothly proceed to create awareness:


marketing technique consists in creating and perpetuating the existence of the minds of consumers, and positive image DariuszGozlinski.plspecific brand. To effectively sell your products or services advertising message must be coherent and targeted to a specific audience. This communication is part of a process called branding.

Until the bottom of the presentation or:

which is the marketing strategy of investing in building a person's reputation and increase the value of professional using its image.

Participants Seminarium learned how to build your own image on the web, Public use of tools such as social media marketing and how to translate the knowledge gained into practice daily work.

Those who for various reasons did not participate in the event you may be familiar with the presentation on my profile SlideShareLINK or watch a lecture on YouTube.com and willing to participate in the workshop personal branding please contact dariusz(at)gozlinski.co

Thank you for your attention!

Dariusz Goźliński

Definitions for Wikipedia.org



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