Gone are the days, When we opened the company seeking the yellow book and laboriously kartkowaliśmy page after page. Currently, the fastest and most popular way to find information search, Service is launching a web browser, enter the address of the popular search engines and interesting to ask a question about a product or service. After that, we are left with nothing but the resulting list select the corresponding results of our office. More specifically - select from the available list beginning ...
Example:
If you type in a search phrase google.pl: "Law firm" get per day 9 June 2011 year over 3 370 000 Results
99 % watching surfers only 20 results in a search engine
70 % watching surfers only 10 results in a search engine
If the phrase "law firm" is crucial to our business service - item below 20 result in the search engine results, that our message and the information published therein become inaccessible to the recipient. Just nobody will find us.
Analyzing the above method, search for contacts no doubt, the achievement of a position in the top ten results of leading search engines in Poland, as. Google, Onet or virtual Poland are the elements necessary for the promotion of websites on the internet and thus reach out to potential customers.
And if our office is not in search results? We should start operation THIS.
THIS is an acronym derived from the words Search Engine Optimization.
Search engine search engine is in English (Website). Search Engine Optimization should be understood as optimization (Pages) for search engines. In other words, these are the efforts to improve the position of the page in the browser, also called positioning.
Positioning is to obtain a better place in search results, in specific search engines (google.pl, wp.pl, onet.pl) for specific keywords (law firm, lawyer Poznan, Warsaw lawyer, Law Firm, legal services, etc.).
Positioning is based on the reconstruction of the invisible part of the service for the Internaut, to make it search engine friendly and allow them to easily find the right information. It should be remembered, that positioning is based on a thorough knowledge of search engines and search engines. Like other forms of marketing and advertising, SEO requires persistence, analysis and multiple tests. Page code optimization process is complex and requires a great deal of knowledge. On the one hand should adapt your website to search engine optimization algorithm by the search engines, at the same time try to stay ahead of competitors' activities cleverly.
SEO - Methods
There are a number of positioning techniques based on knowledge of search engine algorithms. Because some of the techniques are not permitted, business division existed THIS, to use only permitted techniques and other, who are trying to succeed by any means including those prohibited.
Black SEO is synonymous with illegal positioning techniques. In practice, it also determines the companies using such methods.
Methods prohibited in positioning are also known as search engine spam. Unfair practices pozycjonerskie, to m.in. placing in the text of the page Positioning large amounts of text invisible to the human, or the so-called. Cloaking (method consists in presenting different content depending on whether the visitor is a man, or the so-called. Robot indeksujący).
These actions, although they are effective (or perhaps because), are definitely prohibited, and the effect of their use may be to remove the page from a search engine.
White SEO in turn is based on pure, fair terms of positioning. Knowledge of search engine allows you to modify (repair) page, to make it attractive both for visitors, and for the search engine robots. Well prepared, interesting site has the potential to position itself, for example,. thanks recommending it on the internet by users. White SEO helps to increase the popularity of exclusion spammer techniques.
Although the office is usually interested in the effect of, not the ways of achieving, should pay attention to the danger of the use of black SEO. Reported cases are spectacular removed from search engine results pages of large companies (BMW, Ricoh), which broke the rules by using search engine spam. Another argument against the black SEO is called Google Dance, or sudden, unexpected changes search algorithm. Since the algorithms are evolving in the direction of improving the way searches and eliminate spam search engines, expected to be, that the parties benefiting from lifting techniques prohibited item may suddenly be lost if you change the algorithm.
Why Google dance no danger to customers on white THIS? Since the methods, pozycjonerzy instructor giving credits that apply to this group are consistent with the principles of creating websites and recommended by the search engines.
What is the perfect search engine marketing?
Should be primarily effective, that is, getting to these, who are truly interested in your product or service. More, should be flexible, that is, the, so you can quickly, with ease and at the lowest cost possible to change the offered service to fit the market needs. In addition, marketing is the perfect, for which the firm will pay only, when the recipient is familiar with the offer of the selected firm.
You will notice, that does not meet these requirements, advertising in traditional media - TV, Radio, Press Release. They can also meet their billboards, posters, flyer or corporate directories taz.
What is therefore marketing perfect?
It turns out it certainly Sponsored Links Campaign Google AdWords. Popularity and sponsored links due to the fact, they are well received and useful for Internet users.
Sponsored link is a short text, which contains a link to a web page and a brief description of office services / products. Links are issued in conjunction with keywords, which he describes publishing. If the user enters a search some of these expressions are defined as key, then among search results - at the top or right side - it will give a sponsored link.
Sponsored links exist in the model "Cost Per Click" (CPC), what it means, that the firm pays for not displaying, but per click advertising
Law Firm chooses daily budget, that is, the sum of, he is able to spend a day on the issue of their information. It also defines the, where they will show his links.
The content of the information displayed is arbitrary and constantly checked by the law firm.
Parameters marketing campaigns sponsored links in the system can be changed and modified date
Campaign sponsored links on Google is a very effective form of Internet marketing, thanks to the advertised site can immediately show up on the first page of search results in the form of sponsored links on the keyword phrases promoted.
Campaign Google AdWords You can view information about services to people, the Internet looking for information related to the firm's profile. Depending on the strategy adopted by the company, after the introduction of a Google search of the expression, information about the firm appears to the right side or above the natural results.
On the Google search engine sponsored links appear in column, one below the other. Place, which will take advertising link in this column, depends on the:
- Indicator "click-through" of information - how often compared to the times people click on the respective information,
- professional wording of the text information,
- adjusting to it a list of words and key phrases and
- of the fixed cost per click in information.
Price per click associated with competition in a given expression, if it is small, the costs of maintaining our leading position information will be small. If competition is high, mutual betting words can significantly raise the cost per click. But each is advertising the company decides whether to raise the rate for the selected word.
In the case of actions AdWords, we keep track of our advertising budget, and receive real-time information on the effectiveness of marketing campaign.
Another advantage of the measures AdWords, is, that she knows virtually no boundaries. Because it works based on Google search, it can be used virtually anywhere on the planet.
It is possible to manage information on almost any language and location worldwide. Information can e.g.. directed to the Polish-speaking residents of the UK, or set the, to display them only in your country or region. This allows you to so prepare ads, that they are appealing to different audiences.
Finish this article series on legal issues because of the services internetowych.Z, that the rest of the tools available to law firms revolves around e-PR, devote to this issue a separate article.
This article contains information published on the site http://seo4.net/seo Mr. Tomasz Kołkiewicza, which this thank you.
