Dariusz Goźliński

"First, do no harm!"- This should be, the first rule for the communication activities in the field of pharmaceutical and legal.

Who am I?
Passionate about marketing and advertising. Strongly associated with the pharmaceutical industry and related. I create and I manage advertising campaigns including the use of social media in activities dedicated to doctors and patients. Professionally, I am the founder and managing director of the agency GreyTree. From 2002 r. I am associated with a limited marketing and advertising law. Among other things, worked with companies such as: Unilever, Jelfa, Sanitas Group, Adamed Healthcare, Blue Farma, Chance, Genexo, GAL, Heel Poland, Symphar, Sun Farm, Admiral, Ipsen, HiPP, Alpen Pharma or Krewel Meuselbach.

Yours,
Dariusz Goźliński
such. +48 22 628 53 61
e-mail: d.gozlinski(at)greytree.co

blog

And you employ artificial intelligence

27 April 2016
And you employ artificial intelligence

Should we fear it, support its development, and may employ? The 2016 r. We have already autonomous cars, which can drive on certain public roads, computers and crossing the best players in the game of logic. Meanwhile, artificial intelligence (Artificial Intelligence, AI) count,pl ... Read more ...

How to sell new market

18 April 2016
How to sell new market

Customers for some reason do not buy blindly products, although marketers are unsure as to their acceptance. The reasons for this state of affairs and the ways of overcoming customer resistance discuss the example… robotics and automation. Read more ...

Sales of OTC pet shop,pl

7 March 2016
Sales of OTC pet shop,pl

What techniques should be used to support sales pet shop owner, to expand sales of products? The similarity of the veterinary medicines market sold without a prescription and pharmaceutical market can be deceptive. Although seemingly have much in common (medicinal product or seasonality) the differences between them ... Read more ...

Case study – best projects

29 February 2016
Case study – best projects

Getting to the potential customer and involve it in the life of the brand has become very challenging in the era of ubiquitous Internet, the remaining non-negligible tabloidisation media and journalism (infotainment), iconization cultural or social diversification of communication media. Read more ...

What will be the year 2016 for agency workers

19 February 2016
What will be the year 2016 for agency workers

You want to know what will be the year 2016 for Agency staff,pl? A plan can only come into our creative and communication world? If the answer is YES, I invite you to read the answers to these questions, which I gave to the portal Interaktywnie.com Read more ...

After that brief creative agency

20 January 2016
After that brief creative agency

Agency customer expectations gray tree can be described in brief and slogan sums – efficiently, target group, increase in sales, or a change in the perception of the product - so, but not the only way, You can and in this place there is a hero article, or creative brief. Read more ...

Objections patients at the first table

4 January 2016
Objections patients at the first table

Visitors patient pharmacy also often plays the role of client. This is due to the special conditions issued pharmaceuticals, which in addition to the social aspect, also they have their set price and becoming a part of the pharmaceutical market also involve a financial dimension. Read more ...

Personal branding in the pharmaceutical

19 October 2015
Personal branding in the pharmaceutical

Personal branding in the marketing world is so obvious as the words of the American writer Walance Wattles - “give more, than you get“, that underlie modern business. Every self-respecting in the financial world of persona realizes that, should keep ... Read more ...

Building positive relationships in pharmacy, or how corrupt

8 October 2015
Building positive relationships in pharmacy, or how corrupt

According to IMS Health forecasts the value of the global pharmaceutical market 2018 r. reaches more than 1,3 trillion dollars. Last year Poles spent considerable amount of 9,6 billion on drugs without a prescription. The dynamically developing this sector of the market makes, that companies invest ... Read more ...

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