Public relations is the most general relations with the public, relationships with current and potential customers. You can also say, that PR is just publicity about our services, Knowledge of success. Public relations is the publicity in the media (press, radio, TV), derived from sources independent of the office thus adding to its wiarygodności.W popular opinion, there is a perception, it does not matter, How we operate notoriety important, is that in general. Unfortunately, but those who think so, usually do not achieve success in practicing lawyer or attorney general. In previous articles published in the pages of Togi presented general information on the marketing of legal services is, which was a common denominator for them is that,that you were able to manage them. In the case of media hype, remember,that we have on him almost no control. However, to emphasize the importance of public relations and positive publicity to remember, that there is no more credible recommendations for your client than a positive article about your practice and thank you for pro bono work for the local community. Every positive mention of your professional activity derived from sources independent of the office is many times more valuable than the best marketing. So what should you do to be in the media? Below you will find some suggestions for actions that you can perform in accordance with the ethics of the profession of lawyer.
– publicity
As mentioned element of public relations publicity about your business. If the Plan consistent communication and marketing uwzględnicie items in the public relations have a good chance of a positive reception by the media and information about your business. How to get a positive and Free PR? If you are doing something valuable from the point of view of social or professional, it should be about communicating. Many magazines in Poland, particularly business and social, opens you the way to publishing articles on topics Legal expert. Publications in the well-known and highly respected journal quite bring tangible benefits such as the construction firm's brand and image. As experts cooperating firms have a much higher rate of potential customers to remember than other firms. In addition, each published in specialist journals article can be reproduced and shown to potential and existing customers, as an example of our professionalism.
– social activity pro bono
Nowadays, stereotypically perceived legal services, as costly, for this reason, many people choose to use the services of an attorney ad litem only, when they already possessed the knowledge does not allow for independent operation of the case. It was then that we go to a lawyer of compulsion and not from a desire to take advantage of his knowledge. This compulsion to use the services of a negative image of itself raises the legal profession. How can this perception change and get the same advantage over competing law firms? Well, by warming the image of the office activities for the local community. Did you decide to sacrifice one hour per week to providing free consultations for low income residents, otoczycie care or local association or foundation. Any such action will, that you will be seen, as a socially responsible firms, thus you will be a better partner for the potential customer.
– activities with the press, radio, TV
As in the case of social activity such activities with the press are an invaluable tool for building the image of the professional attorney. It has been known, that customers will be more interested in working with a lawyer is often quoted in the press or on the radio than anyone unknown patron. In the case of media such as newspapers, radio or TV slightly, but we can themselves cause, with will be informed about our work. Journalists are supposed to collect and transmit information, that will interest their audience, readers, viewers. Therefore no one will be informed about frivolous or małoistotnych topics in the press, radio or television. To be included in the national weekly newspaper reporter should give about, you do not have other. Such topics may include any social or pro lawyers. Actions, which deviate from the everyday practice – free help for a specific group of victims, Foundation, Associations, take a controversial topic from the perspective of legal or social.
- Internet-related activities
In previous articles we discussed extensively e-marketing to build a positive image of law firm. However, marketing alone is not everything, must be supplemented by action e - PR. How to do it? How to effectively induce hype?First of all, think about, what we want to achieve, to which the target group reached. The Internet is virtually limitless area for action, as far as finding the Rzeczpospolita or legal newspapers may present some difficulties so far published on verticals, websites only require your time. On the Web, there are many non-profit legal services where you can give legal advice under his own name, a vast amount of services, społecznościowcyh dedicated to your customers (Goldenline.pl, Facebook.com itp.). Everywhere you can work in favor of your law firm to create its image as a legal professional and most importantly without violating the ethics of the legal profession. Except those related to legal advice Internet provides invaluable opportunities to share case studies with other network users, multiplicity of public relations services where you can post free press release on the results of your work, that Internet marketing and PR should be a permanent place in law firm management policy.
The above information plus knowledge of the marketing of legal services in the previous entries should you help create a communications policy for your business. Once again, we stress, that it is not persuasive advertising lawyers needed (The sales) only properly designed and manage marketing communications and public relations.
