Dariusz Goźliński

"First, do no harm!"- This should be, the first rule for the communication activities in the field of pharmaceutical and legal.

Who am I?
Passionate about marketing and advertising. Strongly associated with the pharmaceutical industry and related. I create and I manage advertising campaigns including the use of social media in activities dedicated to doctors and patients. Professionally, I am the founder and managing director of the agency GreyTree. From 2002 r. I am associated with a limited marketing and advertising law. Among other things, worked with companies such as: Unilever, Jelfa, Sanitas Group, Adamed Healthcare, Blue Farma, Chance, Genexo, GAL, Heel Poland, Symphar, Sun Farm, Admiral, Ipsen, HiPP, Alpen Pharma or Krewel Meuselbach.

Yours,
Dariusz Goźliński
such. +48 22 628 53 61
e-mail: d.gozlinski(at)greytree.co

Edetailing.co comes to the doctor

28 October 2011
Edetailing.co comes to the doctor

closed loop marketingVirtually unlimited possibility of creating an effective educational media and marketing for a wide or a dedicated group of doctors on the basis of media and modern information technologies (interactive web sites, and mobile devices as iPads or other tablets in the hands of medical representatives). edetailing.co This also directly interact with the presentation of a doctor, instant report, flexible adjustment to the expectations and needs, as well as detailed statistics, on responses to medical professionals and representatives of activities.

So you can be summarized edetailing in the service of pharmacy and medicine. But that's not all, because in today's world has effect, and this guarantee is edetailingowe systems (available "on the spot" reliable reports and detailed analysis, measurable improvement in the functioning of the marketing and sales effect) under constant competitive pressure. A lot of people have heard of the name of the pharmaceutical industry, and may have to deal with simple and not very functional arrangements of this type, and it really does not everyone knows, what hides behind it in the full meaning and possibilities, that stand behind this word and the new technologies. If any of your previously used the edetailingu, NOW it only will be impressed by how the system and its capabilities have evolved. The more you will be surprised, that in the version described below, entering the Polish market - the new system edetailing.co is offered free of charge for testing.

The synergy of knowledge, experience and opportunities

edetailing.co, that is, the solution proposed by Grey Tree is a big step in the new pharma, solution spacer competition. Prepared by GreyTree edetailingowy system is an advanced design of many people who specialize in different areas of the agency. Through a combination of experience in the field of persuasive communication, PR, marketing and knowledge of the pharmaceutical industry with specialists in the area of ​​multimedia programming for which there is no mystery, was created product, service offering dynamic and effective sales support at the recent American Solutions.

About edetailing.co, or and so what

Most popular for edetailingu are two possibilities based on presentationsedete22-152x300 made in technology Flash, video, PowerPoint or other. The first, This powerful, although the recipient friendly interactive presentations - published and available to doctors on the Internet, including on your own site, separate project website or in selected portals medical. The second option,is a pharmaceutical representative, which carries out - during a meeting - a multimedia presentation on one of the portable and handheld devices such as.: iPad (tablet). So it looks like in the case of standard products edetailingowych. While edetailing.co It's something more.

In both cases, the solutions edetailing.co we can talk about the interaction doctor - pharmaceutical company, because the material presented information – Education can be adapted to the expectations and needs of medical professionals. Depending made by doctors at the presentation of the election, of answers - the system can individually adjust the subsequent messages and information, to continue to maintain a very high level of interest in the recipient's content. At the same time in this way pharmaceutical company, Based on the available-to-date reports, can modify your presentation, so that every time you increase the effectiveness of the information provided. The whole is based on an integrated system combining interactive service, on-line presentation for the doctor and the presentation is installed on the iPad (based on the applicationedetailing.co with the use of modern trends and HTML description languages 5 i CSS 3) with specially configured servers (edetailing.co Server), that through the Internet on a regular basis aggregate data, send messages, maintain connectivity and synchronization, even with a very distant points in Poland.

Efficiently and with the expected effect

With less resources and time commitment presented system edetailing.co generates more reports and information, which also are more specific. For this presentation using this solution can be instantly updated, modified and optimized in the case where we find, that our media delivery can be further developed and enriched. Moreover,, with respect to existing and operating on the Polish market, most systems edetailingowych, prepared by Grey Tree system edetailng.co It is also easier to use and has a lot more options available for the marketing and sales departments, at the same time thanks to its simplicity of use is a friendly solution, which improves and facilitates the work of the pharmaceutical agent.

closed loop marketingThe goal of each business solution is to bring tangible benefits, return on investment, faster results at a lower cost, and the solution is just edetailng.co. The task and one of the many advantages of this system is prepared concrete and effective, persuasive message addressed to the doctor, enriched with information on drug, test results, analyzes porównawczymi (for example.: one company vs drug. other drugs). Doctors, who participate in this presentation does not have to be passive recipients of content, as the proposed solution enables the implementation of interactive multimedia components, where a doctor is treated as our partner and co-creator with us the rest of the presentation - is it an active participant. Thanks to this commitment during the presentation of a doctor not only increase his interest, but also in his memory we record information transfer, in this example.: drug name and its advantages. In other words,, such solutions edetailingowe, a new form of an active educational activity - promotional addressed to specialists, our customers - medical partners.

Further advantages, which reports to date and comprehensive statisticsedete4

So powerful solution to the system of edetailing.co hard to find in competitive products, which appeared previously on the market. In comparison with edetailing.co other reports in the majority look like non-editable PDF files, before being sent to the client which have limited configuration options and search for correlated variables, ie data which are based marketing and sales departments of your company. The edetailing.co it is you as a user - the administrator through a simple navigation panel and you generate reports this data, which are needed for operational activities in marketing and sales. Reports are available "on the spot", so you do not have to wait the end of the project, to meet its effect. All sales and marketing activities are monitoring and are coordinating on a regular basis, regardless of what part of the Polish are your representatives pharmaceutically. It streamlines all campaigns and decisive manner helps to achieve the aims of the month, quarterly and annual, because at any moment you can implement corrective actions implemented by marketers share and representatives.

Data from the area, or information obtained from on-line presentation is available on the website, on a regular basis are aggregated and converted to reports, that discretion can be exported to a file or displayed as line charts, bar, Wheel. Also you can use traditional forms tabelkowej, where you get full information about the presentation of a given physician displayed, as well as against other representatives (for example.: in the country, or city) falls a pharmaceutical representative (list "Best” i „Last"). But this is not the end of the statistics! As part edetailing.co also get data, which relate to the specific details of meetings with a doctor in the long term, monthly statement and several months of visits of representatives, a list of the presentations, survey responses and reactions of individual customers. It's also not all the advantages offered byedetailing.cthe - The system gives you a lot more marketing opportunities, and to do so in a very clear and elegant layout. And we do not know anything about it, so to elaborate and functional solutions offered our competitors in Poland!

On-line Communications, update and news

In addition to the already extensive system of reporting and analysis in the context of edetailing.co in the version for iPad was introduced for representatives of the news system, which includes both messages from the unit edetailing.co messages as well as the administrator of the pharmaceutical company (for example.: computer science or marketer). Ultimately, (remaining in advanced testing) to upgrade (improvement) news system to dedicate audiences or shipping information only to a specific person.

Also, if you add the following functionality to the application edetailing - based on a combination of on-line software on a portable tablet may be updated almost imperceptibly, thanks to the constant conjunction with edetashake.co Besee. You will receive information about adding new capabilities to your application, which is used by. The same applies changes, which pharmaceutical company wants to bring to the presentation and multimedia, spoken by its representative.

edete5edetailing.co, which is a step further than yesterday

The future and the new, effective solutions are now at your fingertips. edetailing.co This announcement is not far, and already present. This gain advantage, who strives to make effective use of time and budget. So do not wait, until everyone around will use solutions edetailingowe, Only check new features today. Or simply use the advantage of a more complex and functional systems edetailingowych, than those heretofore used. Not enough, that andoforling.co will surprise you with the ease of use, what amount of marketing data, educational and commercial, and thus the efficiency in your hands.

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