Dariusz Goźliński

"First, do no harm!"- This should be, the first rule for the communication activities in the field of pharmaceutical and legal.

Who am I?
Passionate about marketing and advertising. Strongly associated with the pharmaceutical industry and related. I create and I manage advertising campaigns including the use of social media in activities dedicated to doctors and patients. Professionally, I am the founder and managing director of the agency GreyTree. From 2002 r. I am associated with a limited marketing and advertising law. Among other things, worked with companies such as: Unilever, Jelfa, Sanitas Group, Adamed Healthcare, Blue Farma, Chance, Genexo, GAL, Heel Poland, Symphar, Sun Farm, Admiral, Ipsen, HiPP, Alpen Pharma or Krewel Meuselbach.

Yours,
Dariusz Goźliński
such. +48 22 628 53 61
e-mail: d.gozlinski(at)greytree.co

Because the length is important…

1 October 2014
Because the length is important…

Title perverse, most usually associated with "one". Rozczaruję Was. I will not write about "this" or "that" size, but more on that, that the length of the activities carried out social media, is of great importance both in building brand image, as a percentage of sales. Read more ...

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Two worlds, two campaigns, jeden social media marketing

8 September 2014
Two worlds, two campaigns, jeden social media marketing

Some time ago I published in my blog entry titled "(Not)healthy communication, that is afraid and buy ". Entry is about the campaign of one of the pharmaceutical companies, who carried it out very strong campaign, "Hold me vaccination". Read more ...

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"In the family adventure" - the effective implementation of the medical device

"In the family adventure" - the effective implementation of the medical device

There is no commercial break on the radio or television, we were not bombarded with ads pharmaceutical companies. Everywhere “attack ” our supplements, analgesics and etc. But it's radio and television, and as it is on the web? Read more ...

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Course for setting up an online store.

19 August 2014
Course for setting up an online store.

Today I was asked how I can recommend a course for novice Internet shop owner. As, I know him well from his descent to the proposed garage. As we got there we showed him a regal full of old books. Read more ...

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(Not)healthy communication, that is afraid and buy.

9 June 2014
(Not)healthy communication, that is afraid and buy.

Advertising in the pharmaceutical sector, As the industry rarely, can arouse strong emotions, but also is often based on their induction. I remember this day, when I became a father was broadcast advertising “Hold me vaccination“. Read more ...

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The power of suggestion which is marketing the emperor is naked

28 April 2014
The power of suggestion which is marketing the emperor is naked

Probably everyone remembers from childhood fable entitled Andersen. "Emperor's New Clothes". Read more ...

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Pharma marketing w 2014

27 April 2014
Pharma marketing w 2014

Slowly end of the first quarter 2014 r. This is an unremarkable. Pharmaceutical marketing projects did not dominate the advertising space (beyond where every second radio ad “cures and heals“). So today, I think it will look like marketing, including pharmaceutical marketing and medical ... Read more ...

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Ambassadors and brand reputation online

26 April 2014
Ambassadors and brand reputation online

The positive image of our brand in the eyes of consumers and patients are usually "cost" several months campaigning, good product (as a medicament, cosmetic, dietary supplement) or medical service, and appropriately selected communication strategy. Read more ...

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Mobile applications by GreyTree

23 October 2013
Mobile applications by GreyTree

Mobile devices such as smartphones and tablets have become now widely used communication devices, and entertainment experience. Read more ...

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