FarmaMarketing – strategy and communication in the pharmaceutical industry
For years, we have been supporting pharmaceutical companies in designing effective marketing strategies. We combine knowledge of the medical market with creative solutions – from product campaigns, through e-detailing and promotional materials, to training in the use of AI in pharmaceutical marketing. In this category you will find analyses, case studies and practical tools, that will help your brand stand out in the demanding health industry.
Not so long ago, in the recent land on a river, worked in a pharmaceutical company itself a product manager. Those who are familiar with the industry knowledge, that the product manager is almost like a prince. He has his subjects – representatives, has its treasury in the form of budget. ... Read more ...
Online pharmacy can be a great idea for a stationary pharmacies offer, and, indirectly, drugs. As you know, patients are increasingly looking for drugs on the Internet. Just because, sell on the internet that is no longer the promotion of products? Read more ...
My treatment is a free mobile application, through which our daily struggle for health becomes much simpler. The application automatically monitors and displays statistical treatment. A very important element of its activities is the "sharing". Read more ...
Child care with AD is cumbersome, is not only related to the need of drugs wsmarowywania, often in a lot of areas of the skin, but also with the necessity of being in the therapy very systematic and thorough. Read more ...
So, the next edition of social media activities for the pharmaceutical industry. Some of you familiar with the case study GreyTree “Calm child“, in which we find the long-term activities in the area of social media. Read more ...
Title perverse, most usually associated with "one". Rozczaruję Was. I will not write about "this" or "that" size, but more on that, that the length of the activities carried out social media, is of great importance both in building brand image, as a percentage of sales. Read more ...
Some time ago I published in my blog entry titled "(Not)healthy communication, that is afraid and buy ". Entry is about the campaign of one of the pharmaceutical companies, who carried it out very strong campaign, "Hold me vaccination". Read more ...
There is no commercial break on the radio or television, we were not bombarded with ads pharmaceutical companies. Everywhere “attack ” our supplements, analgesics and etc. But it's radio and television, and as it is on the web? Read more ...
Advertising in the pharmaceutical sector, As the industry rarely, can arouse strong emotions, but also is often based on their induction. I remember this day, when I became a father was broadcast advertising “Hold me vaccination“. Read more ...