Dariusz Goźliński

"First, do no harm!"- This should be, the first rule for the communication activities in the field of pharmaceutical and legal.

Who am I?
Passionate about marketing and advertising. Strongly associated with the pharmaceutical industry and related. I create and I manage advertising campaigns including the use of social media in activities dedicated to doctors and patients. Professionally, I am the founder and managing director of the agency GreyTree. From 2002 r. I am associated with a limited marketing and advertising law. Among other things, worked with companies such as: Unilever, Jelfa, Sanitas Group, Adamed Healthcare, Blue Farma, Chance, Genexo, GAL, Heel Poland, Symphar, Sun Farm, Admiral, Ipsen, HiPP, Alpen Pharma or Krewel Meuselbach.

Yours,
Dariusz Goźliński
such. +48 22 628 53 61
e-mail: d.gozlinski(at)greytree.co

social media

Sex, youth and the Internet

15 June 2011
Sex, youth and the Internet

We are sending the alarm after each article in the print media or internet about sex among young people and we are shocked after every television material on the level of sexual awareness among our children. Meanwhile, sexual education of children and young people leave their ... Read more ...

Facebook is not for everyone?

7 May 2011
Facebook is not for everyone?

Recent studies show K2 interactive agency, that users are treated on an equal footing Facebook.com profile makes friends with profiles. It is not surprising, that Polish companies are increasingly using this portal to carry out communication with customers. Read more ...

Doctor's office visible and respected in the network

30 March 2011
Doctor's office visible and respected in the network

Mass electronic media refute the barriers of time and space, allowing people to communicate on a massive scale. The anonymity of the internet allows for unlimited exchange of experience, Ratings and reviews. Internet users are looking for and will look for both free health tips, as well as the recommendations of doctors, which are worth ... Read more ...

Pharma social media marketing communications Rx drug

5 January 2011
Pharma social media marketing communications Rx drug

In a previous article we presented what the pharma social media marketing and how you can take action in accordance with applicable law. In this article, According to the announcement, present pharma social media marketing as a strategy to relaunch the process of generic Rx line ... Read more ...

Pharma social media marketing as a communication strategy?

5 November 2010
Pharma social media marketing as a communication strategy?

Health Issues, drug names, medical advice on the Internet are not only through advertising, poradom news services and specialist doctors. Medical and Health Topics also appears in hundreds of discussions and opinions expressed on blogs, forums or discussion groups. Read more ...

Oncology: threatening death gives the opposite effect

19 October 2010
Oncology: threatening death gives the opposite effect

Hype artists and piarowcy like to use a sense of fear and threat. Easily build on their message to the desired behaviors doping. But basing campaigns to promote mammograms and Pap smears for fear of death is a mistake, because it perpetuates the belief, that cancer is ... Read more ...

Doctor, Lord judge on the web!

2 October 2010
Doctor, Lord judge on the web!

A devil incarnate, bribe-takers, butcher, monster, vile cham - such opinions about doctors can be found in the online rankings, that encourage specialists to assess. Read more ...

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