TV spots, new packaging, for free 50%, and maybe another two conferences and for this symposium for doctors in Germany - of course the trip by plane? And what can be heard on the Internet? Come, operate, Yet we have a professional website! If the only way, i.e., Your marketing that does not click and on the Internet rather did not surprise. From the laboratory to the receipt, that is the way to sell the drug or services, way to the home of the consumer or medical specialist. However, do not neglect the marketing, namely those of all activities, we make, established in order to achieve sales targets and to speak not only about income, but also for profit. And to work, we make are also undertaken in the Internet - both passive possession website and proactive customer acquisition - consumers and physicians through campaigns on social networks, with applications involving users, advertising and sponsored articles on websites, competition, amusements and shares testerskim, also through the creation of fashion ..., and by building positive associations with our products, etc..
Marketing, which several
Companies, pharmaceutical companies over the last few - several years have passed a long way from the business model using traditional marketing model and business strategy using internet marketing to communicate with patients, Buyers, or doctors. 
In the era of price competition, which strongly dominates the market supply and increasingly growing awareness of the target audience regarding the many alternatives to choose a particular drug, This social media and other activities in the field of education and promotion on the Internet have become an integral part of the activities planned and implemented by manufacturers. In the end, the difference between a campaign on TV, newspaper and a new leaflet, or further training for doctors of communication on the Internet? First of all, the price ... or in other words the effect on the cost of data, which is definitely preferred the traditional approach to promotion. This does not mean, however,, that so far as we know it should be replaced with traditional marketing online! Oh no! Traditional should support the activities on the Internet, but they must be thought out campaigns. The synergy effect of such actions on the side of good creative interactive agency professionals should positively surprise you.
The advantage of this bigger budget?
Today's games in the market model, between pharmaceutical players already assumed standard competition in the field of Internet. Both the market entry of new drug, or initiating actions increase the sales of the pharmaceutical product can be achieved by building new budgets for promotion or increasing the existing information campaigns - education. It would seem that the easiest and fastest solution, because it will increase the number of tens of thousands of leaflets, to print, more people see more commercials on TV, Our medical representatives will have the promise of higher premiums for the implementation of the so-called. "sales targets", one or two symposia with experts and more free gadgets, etc..
Now the competitive edge you gain, who at lower budgets, but it is at a good idea and creative advertising campaigns realize their online. After the communication channel, that is, the Internet has become almost as commonplace on the side of Kowalski's like watching the evening news. Now, Smith and Smith is a different type of consumer than a few years ago. Internet became widely available - every day millions of Poles click on the Internet. Even doctors in their daily work are increasingly using the Internet - exchanging views, discuss new pharmaceuticals, benefit from the medical industry portals, dedicated to the white staff. You only need to sum up the number of internet users, using the example of a social networking site.: Facebook or simply wider visitor information services such as.: Onet.pl and receive aggregated in one place the target group, which can be divided by gender, age, interest, etc.. Also in the case of doctors and portal Konsylium24.pl we can talk about medical specialties over 27 000 Users from all over Polish. This of course, just a few simple examples of aggregated audiences on the internet product communication.
Is your marketing to answer these questions?
After reading this short article to answer the first two questions should be relatively simple - not necessarily a detailed and comprehensive response, but certainly come to mind more thoughts. The, as regards the latter, third question, It may already be a problem with answering. And why I am convinced? Because of the close 10 years I have been marketing, including Internet marketing, leading interactive agency Grey Tree and asking these questions to its customers in the pharmaceutical industry I've heard various answers. The biggest problem is just to answer the last question.
1. Do individual recipients of your products at least occasionally use the internet - seeking information on topics of interest to them, seeking entertainment or contact with friends?
2. Do you think that doctors discuss among themselves on professional subjects? Looking for advice and consultation among experts?
3. What does the marketing department in your company, to gain confidence in the Internet, interest and attention to individual consumers or doctors?
Did you know in the end? Your marketing clicks?
