Getting to the potential customer and involve it in the life of the brand has become very challenging in the era of ubiquitous Internet, the remaining non-negligible tabloidisation media and journalism (infotainment), iconization cultural or social diversification of communication media. Trends in marketing strongly suggest, that the best interactive agencies will be measured the multichannel broadcasting a message on the Internet, even if the advertising campaign is a offline. Weakening power of email marketing is reflected in gaining on efficiency, for accumulating the potential “viral“, content marketingu i marketingu storytellingowym.
Good, immersion or entertaining story like always – whether it's watching the show or a performance in the theater, whether it's reading a comic book or a book, or playing a video game. Marketers have noticed, that she began to sell products and establish a relationship between the customer and the company or brand and multikanałowo began her broadcast. In the near future interactive agencies will therefore need to understand the philosophy of narration are different from each other or what or channels, such as Facebook, Twitter, Instagram, Snapchat i Comes. Internet campaigns with BIG IDEA they can not get past the responsive ad AdWords, that through retargeting and remarketing on mobile devices get exactly the man concerned message. For increasing customer engagement in advertising campaigns, visiting websites or consumption of branded content more frequently and decisively responsible and will gamifikacja.
CASE STUDIES
Campaigns have completely bought me, but also surprised by the idea or execution, They orbit the benefits of interactive culture Web 2.0, new media and storytelling. It is worth paying attention to the increasingly bold use of the internet and interactive marketing organizations and charities. The Swedish A Non Smoking Generation, fighting the addiction of young people smoking, He conducted a campaign inside the three-dimensional world of video games Minecraft, Ibid creating a virtual clinic open to all users. The initiative echoed not only within the game community, but also he has gained prominence in social media. It should also have in mind, that 2014 year Oreo with the help of real-time marketing, Twitter and the missing power in one of the matches Super Bowl reached tens of thousands of people around the world, but a year ago The Salvation Army more skillful in web zagwozdki took advantage of the popularity of black and blue (white-gold?) dress, pointing to the problem of violence against women.
Equally spectacular success can boast firm American Greetings, offering digital and paper cards thanksgiving. (CLICK) It used for promoting the marketing of video tools (in this rather pioneering – video chat) and in view of the approaching day of her mother she invited unsuspecting people to a job interview for a fictitious position Director of Operations. Describing the requirements for experience and knowledge of the person in that position resorted to increasing abstraction, but which corresponded perfectly with skills, that we must have. The recording of the astonished action aplikantami the Internet has spread epidemically, a hashtag #worldstoughestjob He flickered across all social media, in the final analysis, contributing positively to the company's image and sales.
In the field of promotion of businesses dedicated to the most diverse formats of mobile applications a year ago the first violin played Bartrendr, evaluating New York bars having only open. Controversially focused communication not on the application, and on a fictional, first pump room in history for pregnant women GESTATIONS. Yes fruitful (more than 100.000 downloads) shifting the burden of advertising information to the offline campaign on the product fully internet is extremely difficult and therefore worthy of appreciation.
Polish market at the beginning of the year was hatched while the campaign The Walking Dead (CLICK), realized by FOX together with the Foundation for organ donation. Cooperation was held firmly on the principle of win-win. Serial entered on TV screens and gave know about it by redefining the look of membership cards Foundation, and joined to it and another 5 thousands of people. The action has been propagated by the media, focusing on an important problem and film at the same time umarlakach.
personal, unrivaled hegemony in the market of online advertising and interactive in Poland is, however, Zywiec i Men Playing (CLICK). Campaign verse Zywiec promoting tour male Grania This programmatic masterpiece, at the same time with extreme perfection using so important now in public relations, sales and marketing personalization. Anyone can put together your own, czterowersowy chorus sung by the artists male Grania words, immediately generate a copyright work, share it on the Web, and even pick up awards. Fun with interaction, to forge closer ties with the brands and the astronomical range.
statement for Interaktywnie.com
