Visitors patient pharmacy also often plays the role of client. This is due to the special conditions issued pharmaceuticals, which in addition to the social aspect, also they have their set price and becoming a part of the pharmaceutical market also involve a financial dimension. Read more ...
The Council of Ministers adopted a draft amendment to the Act on professions of nurse and midwife and some other acts. According to the proposed amendments to the nurses and midwives will be eligible for the award yourself - in a certain range - diagnostic and therapeutic services. Read more ...
Title perverse, most usually associated with "one". Rozczaruję Was. I will not write about "this" or "that" size, but more on that, that the length of the activities carried out social media, is of great importance both in building brand image, as a percentage of sales. Read more ...
Advertising in the pharmaceutical sector, As the industry rarely, can arouse strong emotions, but also is often based on their induction. I remember this day, when I became a father was broadcast advertising “Hold me vaccination“. Read more ...
The positive image of our brand in the eyes of consumers and patients are usually "cost" several months campaigning, good product (as a medicament, cosmetic, dietary supplement) or medical service, and appropriately selected communication strategy. Read more ...
Is the pharmaceutical brand provides its customers something more than what is in the box? Not at all, not about emotions and prestige, but with the added value in the form of content sought and desired by consumers. You ask what is the content? Read more ...
What the marketer is the target group? Read more ...
Pharmaceutical Marketing, which acts in the area of social media, that is, what, and why it should be done, to build long-term relationships Read more ...
Virtually unlimited possibility of creating an effective educational media and marketing for a wide or a dedicated group of doctors on the basis of media and modern information technologies (interactive web sites, and mobile devices as iPads or other tablets in the hands of medical representatives). Read more ...