AI & Strategia – inspiracje, technologie i doświadczenia od Grey Tree. To przestrzeń poświęcona praktycznym zastosowaniom sztucznej inteligencji w strategii marketingowej i brandingu. Znajdziesz tu artykuły eksperckie, poradniki, analizy trendów oraz inspiracje z projektów Grey Tree i MedWeb. Pokazujemy, jak AI i nowoczesne technologie łączyć z kreatywnością i efektywnością, aby tworzyć marki, które wyróżniają się na rynku.
Personal branding in the marketing world is so obvious as the words of the American writer Walance Wattles - “give more, than you get“, that underlie modern business. Every self-respecting in the financial world of persona realizes that, should keep ... Read more ...
According to IMS Health forecasts the value of the global pharmaceutical market 2018 r. reaches more than 1,3 trillion dollars. Last year Poles spent considerable amount of 9,6 billion on drugs without a prescription. The dynamically developing this sector of the market makes, that companies invest ... Read more ...
Efficient and modern marketing is inextricably linked to the techniques of influence. For the marketer they are capable of bread, supporting its activities in contact with a potential client. One such technique is called. the principle of authority, that is shaping the opinion of the buyer with ... Read more ...
For a long time watching the market portals and writing about health. I look at him with two basic perspectives; firstly I try to assess the value of the merits of published content, secondly, the way in which these services are advertising medium for the pharmaceutical industry. Read more ...
Each, who runs the company or managed by someone, is sometimes a day, What is it that the only thing on his mind is to slam the door and go out into the world. Simple operation, and yet many of us do not do it Read more ...
A few days ago I had the pleasure to host a seminar Secrets of the Master Sales organized by Arkadiusz Bednarski. It was the first such seminar in Poland and to my pleasant surprise was good very large turnout. Congratulations to the organizers:) Read more ...
The Council of Ministers adopted a draft amendment to the Act on professions of nurse and midwife and some other acts. According to the proposed amendments to the nurses and midwives will be eligible for the award yourself - in a certain range - diagnostic and therapeutic services. Read more ...
When I received the invitation to participate in the seminar as a speaker, I did the first thing I asked myself what am I going to do with it? Why should I go there? What do I have to provide participants? Read more ...
Today, you can write without fear, that e - marketing in the pharmaceutical industry does not develop. However, I am convinced, that year 2015 will be a breakthrough in plus and pharmacy will regain its position as an expert in the field of health and medicine. In the years 2010 ... Read more ...