AI & Strategia – inspiracje, technologie i doświadczenia od Grey Tree. To przestrzeń poświęcona praktycznym zastosowaniom sztucznej inteligencji w strategii marketingowej i brandingu. Znajdziesz tu artykuły eksperckie, poradniki, analizy trendów oraz inspiracje z projektów Grey Tree i MedWeb. Pokazujemy, jak AI i nowoczesne technologie łączyć z kreatywnością i efektywnością, aby tworzyć marki, które wyróżniają się na rynku.
Over the Vistula we adapt mobile technology at an impressive rate! The 2015 the Poles bought 7,5 million smartphones. Select Android and no different in this from the other inhabitants of the Global Village. Read more ...
The article is the beginning of the discussion and thinking about the place of new technologies in human life. Or vice versa – the place of man in the face of new technologies, depending on the perspective adopted. New products and technologies getting into the minds of the global village houses quickly. If the new products,pl ... Read more ...
Should we fear it, support its development, and may employ? The 2016 r. We have already autonomous cars, which can drive on certain public roads, computers and crossing the best players in the game of logic. Meanwhile, artificial intelligence (Artificial Intelligence, AI) count,pl ... Read more ...
Customers for some reason do not buy blindly products, although marketers are unsure as to their acceptance. The reasons for this state of affairs and the ways of overcoming customer resistance discuss the example… robotics and automation. Read more ...
What techniques should be used to support sales pet shop owner, to expand sales of products? The similarity of the veterinary medicines market sold without a prescription and pharmaceutical market can be deceptive. Although seemingly have much in common (medicinal product or seasonality) the differences between them ... Read more ...
Getting to the potential customer and involve it in the life of the brand has become very challenging in the era of ubiquitous Internet, the remaining non-negligible tabloidisation media and journalism (infotainment), iconization cultural or social diversification of communication media. Read more ...
You want to know what will be the year 2016 for Agency staff,pl? A plan can only come into our creative and communication world? If the answer is YES, I invite you to read the answers to these questions, which I gave to the portal Interaktywnie.com Read more ...
Agency customer expectations gray tree can be described in brief and slogan sums – efficiently, target group, increase in sales, or a change in the perception of the product - so, but not the only way, You can and in this place there is a hero article, or creative brief. Read more ...
Visitors patient pharmacy also often plays the role of client. This is due to the special conditions issued pharmaceuticals, which in addition to the social aspect, also they have their set price and becoming a part of the pharmaceutical market also involve a financial dimension. Read more ...