The old approach to marketing tool has already passed. Social media have brought a revolution in perception and selection of content. This, who decides to exist only on the media offline, take your own chances of engaging users to build a positive image of the company or product ... Read more ...
In a previous article we presented what the pharma social media marketing and how you can take action in accordance with applicable law. In this article, According to the announcement, present pharma social media marketing as a strategy to relaunch the process of generic Rx line ... Read more ...
In the last 12 years, the number of Polish producers of drugs decreased from 77 of 57 proc. At the same time, the value of their shares in the market has shrunk from 38 of 30 proc. Read more ...
Health Issues, drug names, medical advice on the Internet are not only through advertising, poradom news services and specialist doctors. Medical and Health Topics also appears in hundreds of discussions and opinions expressed on blogs, forums or discussion groups. Read more ...
Hype artists and piarowcy like to use a sense of fear and threat. Easily build on their message to the desired behaviors doping. But basing campaigns to promote mammograms and Pap smears for fear of death is a mistake, because it perpetuates the belief, that cancer is ... Read more ...
A devil incarnate, bribe-takers, butcher, monster, vile cham - such opinions about doctors can be found in the online rankings, that encourage specialists to assess. Read more ...
Appointments at public clinics on the Internet, Online monitoring of the status of the queue to the doctor and more effective detection of counterfeiting prescriptions and medical documentation assumes a bill by the Ministry of Health. Read more ...
Coming to an end a nationwide campaign, promoting schools declaration of intent and knowledge of transplantation. Campaign, bearing the name of "Second Life", This action, the aim of which is to increase public awareness of organ transplantation, as a method of saving lives and restoring health seriously ill ... Read more ...
Buzz marketing is increasingly popular form of promotion. Marketers involved in advertising campaigns are designed to give potential consumers a reason to talk about the brand and make, satisfied customers that they will recommend the product. This statement seems to be trivial, ... Read more ...