Dariusz Goźliński

"First, do no harm!"- This should be, the first rule for the communication activities in the field of pharmaceutical and legal.

Who am I?
Passionate about marketing and advertising. Strongly associated with the pharmaceutical industry and related. I create and I manage advertising campaigns including the use of social media in activities dedicated to doctors and patients. Professionally, I am the founder and managing director of the agency GreyTree. From 2002 r. I am associated with a limited marketing and advertising law. Among other things, worked with companies such as: Unilever, Jelfa, Sanitas Group, Adamed Healthcare, Blue Farma, Chance, Genexo, GAL, Heel Poland, Symphar, Sun Farm, Admiral, Ipsen, HiPP, Alpen Pharma or Krewel Meuselbach.

Yours,
Dariusz Goźliński
such. +48 22 628 53 61
e-mail: d.gozlinski(at)greytree.co

Pharma social media marketing as a communication strategy?

5 November 2010
Pharma social media marketing as a communication strategy?

Health Issues, drug names, medical advice on the Internet are not only through advertising, poradom news services and specialist doctors. Medical and Health Topics also appears in hundreds of discussions and opinions expressed on blogs, forums or discussion groups. Read more ...

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Oncology: threatening death gives the opposite effect

19 October 2010
Oncology: threatening death gives the opposite effect

Hype artists and piarowcy like to use a sense of fear and threat. Easily build on their message to the desired behaviors doping. But basing campaigns to promote mammograms and Pap smears for fear of death is a mistake, because it perpetuates the belief, that cancer is ... Read more ...

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Doctor, Lord judge on the web!

2 October 2010
Doctor, Lord judge on the web!

A devil incarnate, bribe-takers, butcher, monster, vile cham - such opinions about doctors can be found in the online rankings, that encourage specialists to assess. Read more ...

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MZ wants to bring records to the doctors on the Internet

24 August 2010
MZ wants to bring records to the doctors on the Internet

Appointments at public clinics on the Internet, Online monitoring of the status of the queue to the doctor and more effective detection of counterfeiting prescriptions and medical documentation assumes a bill by the Ministry of Health. Read more ...

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Statements will save lives ...

9 June 2010
Statements will save lives ...

Coming to an end a nationwide campaign, promoting schools declaration of intent and knowledge of transplantation. Campaign, bearing the name of "Second Life", This action, the aim of which is to increase public awareness of organ transplantation, as a method of saving lives and restoring health seriously ill ... Read more ...

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Marketing szeptany

16 April 2010
Marketing szeptany

Buzz marketing is increasingly popular form of promotion. Marketers involved in advertising campaigns are designed to give potential consumers a reason to talk about the brand and make, satisfied customers that they will recommend the product. This statement seems to be trivial, ... Read more ...

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Code of Ethics Advocate manual marketing of legal services?

30 March 2010
Code of Ethics Advocate manual marketing of legal services?

Today is the key to the marketing of legal services is the Code of Ethics Advocate and exactly in the regulations on the prohibition of advertising. In this entry we will try to show m.in. what opportunities and guidance gives us today's Code of Ethics Advocate. Tips that can ... Read more ...

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Pharmaceutical Marketing - OTC drugs

9 March 2010
Pharmaceutical Marketing - OTC drugs

OTC pharmaceutical marketing is gaining wider use. Increasing competition leads companies to implement promotional instruments and continuously improve its offer in relation to the offer competitors. It sounds like the kind of "law of the jungle" and so it is, in fact,, After all, the desire ... Read more ...

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Marketing of legal services

6 February 2010
Marketing of legal services

It takes years to observe the legal services market, with particular emphasis on the aspect of marketing and PR. And what you hear is the "call" to the admission of advertising of legal services and the key to the success of the external communication of each law firm is not available ... Read more ...

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