First, do no harm!
That's the rule, which I follow in marketing, especially in industries requiring responsibility and precision.
I am a strategist and passionate about communication. For over 20 I have been creating and running advertising campaigns for years, combining creativity with effectiveness – from concept to implementation. I specialize in projects for the pharmaceutical and medical industries, including communication to doctors and patients.
As founder and managing director Agency gray tree I have worked for brands such as: Unilever, Jelfa, Sanitas Group, Blue Farma, Chance, Genexo, GAL, Heel Poland, Symphar, Sun Farm, Admiral, Ipsen, HiPP, Alpen Pharma or Krewel Meuselbach.
I am the author and leader of digital projects, m.in. platforms eDetailing.co – a system for presenting content to doctors in the Close Loop Marketing model – and MedWeb.com.pl, telemedicine tool for medical offices.
I conduct lectures and workshops on strategy, marketing, AI and innovation in undergraduate studies, master's and MBA degrees, m.in. w WSB Merito, EMBA and Łukaszewski University. I am also the creator of the educational program "School of Good Advertising" for advertising technical school.
Today, my priority is to combine marketing strategy with modern technologies - especially artificial intelligence - to build brands, that stand out on the market.
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