FarmaMarketing – strategia i komunikacja w branży farmaceutycznej
Od lat wspieramy firmy farmaceutyczne w projektowaniu skutecznych strategii marketingowych. Łączymy wiedzę o rynku medycznym z kreatywnymi rozwiązaniami – od kampanii produktowych, przez e-detailing i materiały promocyjne, po szkolenia z wykorzystania AI w marketingu farmaceutycznym. W tej kategorii znajdziesz analizy, case studies i praktyczne narzędzia, które pomogą wyróżnić markę w wymagającej branży zdrowia.
More than 124 Millions of telegortads in three years - this is not an experiment, But the everyday life of Polish medicine. Telemedicine has become a permanent element of doctors' work in POZ and specialist care. However, to really improve access to benefits, must be implemented wisely - with standards, responsibility and concern for the patient. Read more ...
What techniques should be used to support sales pet shop owner, to expand sales of products? The similarity of the veterinary medicines market sold without a prescription and pharmaceutical market can be deceptive. Although seemingly have much in common (medicinal product or seasonality) the differences between them ... Read more ...
Visitors patient pharmacy also often plays the role of client. This is due to the special conditions issued pharmaceuticals, which in addition to the social aspect, also they have their set price and becoming a part of the pharmaceutical market also involve a financial dimension. Read more ...
Personal branding in the marketing world is so obvious as the words of the American writer Walance Wattles - “give more, than you get“, that underlie modern business. Every self-respecting in the financial world of persona realizes that, should keep ... Read more ...
According to IMS Health forecasts the value of the global pharmaceutical market 2018 r. reaches more than 1,3 trillion dollars. Last year Poles spent considerable amount of 9,6 billion on drugs without a prescription. The dynamically developing this sector of the market makes, that companies invest ... Read more ...
Efficient and modern marketing is inextricably linked to the techniques of influence. For the marketer they are capable of bread, supporting its activities in contact with a potential client. One such technique is called. the principle of authority, that is shaping the opinion of the buyer with ... Read more ...
For a long time watching the market portals and writing about health. I look at him with two basic perspectives; firstly I try to assess the value of the merits of published content, secondly, the way in which these services are advertising medium for the pharmaceutical industry. Read more ...
The Council of Ministers adopted a draft amendment to the Act on professions of nurse and midwife and some other acts. According to the proposed amendments to the nurses and midwives will be eligible for the award yourself - in a certain range - diagnostic and therapeutic services. Read more ...
Today, you can write without fear, that e - marketing in the pharmaceutical industry does not develop. However, I am convinced, that year 2015 will be a breakthrough in plus and pharmacy will regain its position as an expert in the field of health and medicine. In the years 2010 ... Read more ...