Prohibit the advertising of pharmacies introduced in January 2012 was significantly hindered doing business all pharmacists. Even led to the closure of some points, m.in. online store Apteo.pl. Read more ...
Recent studies show K2 interactive agency, that users are treated on an equal footing Facebook.com profile makes friends with profiles. It is not surprising, that Polish companies are increasingly using this portal to carry out communication with customers. Read more ...
The old approach to marketing tool has already passed. Social media have brought a revolution in perception and selection of content. This, who decides to exist only on the media offline, take your own chances of engaging users to build a positive image of the company or product ... Read more ...
In a previous article we presented what the pharma social media marketing and how you can take action in accordance with applicable law. In this article, According to the announcement, present pharma social media marketing as a strategy to relaunch the process of generic Rx line ... Read more ...
Health Issues, drug names, medical advice on the Internet are not only through advertising, poradom news services and specialist doctors. Medical and Health Topics also appears in hundreds of discussions and opinions expressed on blogs, forums or discussion groups. Read more ...
Hype artists and piarowcy like to use a sense of fear and threat. Easily build on their message to the desired behaviors doping. But basing campaigns to promote mammograms and Pap smears for fear of death is a mistake, because it perpetuates the belief, that cancer is ... Read more ...
A devil incarnate, bribe-takers, butcher, monster, vile cham - such opinions about doctors can be found in the online rankings, that encourage specialists to assess. Read more ...
Buzz marketing is increasingly popular form of promotion. Marketers involved in advertising campaigns are designed to give potential consumers a reason to talk about the brand and make, satisfied customers that they will recommend the product. This statement seems to be trivial, ... Read more ...
OTC pharmaceutical marketing is gaining wider use. Increasing competition leads companies to implement promotional instruments and continuously improve its offer in relation to the offer competitors. It sounds like the kind of "law of the jungle" and so it is, in fact,, After all, the desire ... Read more ...