Several hundred banners on the Internet, blog about drug or pharmaceutical company, simple fanpage on Facebook, perhaps whispering in forums and portals, or impersonating a doctor or patient? – This is not a pharma social media marketing! Read more ...
Gone are the days, When we opened the company seeking the yellow book and laboriously kartkowaliśmy page after page. Currently, the fastest and most popular way to find information search, Service is launching a web browser, enter the address of the popular search engines and interesting to ask a question about a product ... Read more ...
Recent studies show K2 interactive agency, that users are treated on an equal footing Facebook.com profile makes friends with profiles. It is not surprising, that Polish companies are increasingly using this portal to carry out communication with customers. Read more ...
Every day, tens of thousands of people in Poland searches the Web in search of business information. According to statistical data in the past year 246000 has been entered in the search box office Google.pl word, a 74000 times the word lawyer (Source: AdWords Google.pl). Read more ...
Public relations is the most general relations with the public, relationships with current and potential customers. You can also say, that PR is just publicity about our services, Knowledge of success. Read more ...
Mass electronic media refute the barriers of time and space, allowing people to communicate on a massive scale. The anonymity of the internet allows for unlimited exchange of experience, Ratings and reviews. Internet users are looking for and will look for both free health tips, as well as the recommendations of doctors, which are worth ... Read more ...
The old approach to marketing tool has already passed. Social media have brought a revolution in perception and selection of content. This, who decides to exist only on the media offline, take your own chances of engaging users to build a positive image of the company or product ... Read more ...
In a previous article we presented what the pharma social media marketing and how you can take action in accordance with applicable law. In this article, According to the announcement, present pharma social media marketing as a strategy to relaunch the process of generic Rx line ... Read more ...
In the last 12 years, the number of Polish producers of drugs decreased from 77 of 57 proc. At the same time, the value of their shares in the market has shrunk from 38 of 30 proc. Read more ...