Advertising in the pharmaceutical sector, As the industry rarely, can arouse strong emotions, but also is often based on their induction. I remember this day, when I became a father was broadcast advertising “Hold me vaccination“. Read more ...
Probably everyone remembers from childhood fable entitled Andersen. "Emperor's New Clothes". Read more ...
Slowly end of the first quarter 2014 r. This is an unremarkable. Pharmaceutical marketing projects did not dominate the advertising space (beyond where every second radio ad “cures and heals“). So today, I think it will look like marketing, including pharmaceutical marketing and medical ... Read more ...
The positive image of our brand in the eyes of consumers and patients are usually "cost" several months campaigning, good product (as a medicament, cosmetic, dietary supplement) or medical service, and appropriately selected communication strategy. Read more ...
Mobile devices such as smartphones and tablets have become now widely used communication devices, and entertainment experience. Read more ...
Is more detailed aggregation of data on consumers and patients is growing chaos if the new value and opportunity for pharmaceutical marketing? Read more ...
Is the medical representative, who comes to the doctor is able to fully acquire its interest? Read more ...
If you think, that conducting a promotional campaign for his drug off-line, you should not watch the reaction of Internet users in the network – then you are in a large error! The boundaries between the real world and the virtual (online) increasingly blurred. Read more ...
Do both sides have the same goals and that are able to understand? Rarely. However, their co-operation, undoubtedly, can be crucial in an advertising campaign or targeted information and education to the patient. Read more ...