Is more detailed aggregation of data on consumers and patients is growing chaos if the new value and opportunity for pharmaceutical marketing? Read more ...
Is the medical representative, who comes to the doctor is able to fully acquire its interest? Read more ...
If you think, that conducting a promotional campaign for his drug off-line, you should not watch the reaction of Internet users in the network – then you are in a large error! The boundaries between the real world and the virtual (online) increasingly blurred. Read more ...
Do both sides have the same goals and that are able to understand? Rarely. However, their co-operation, undoubtedly, can be crucial in an advertising campaign or targeted information and education to the patient. Read more ...
Prohibit the advertising of pharmacies introduced in January 2012 was significantly hindered doing business all pharmacists. Even led to the closure of some points, m.in. online store Apteo.pl. Read more ...
Prohibit the advertising of pharmacies, effective from January 2012 year as part of the new pharmaceutical law, from the very beginning is controversial and protests. Read more ...
Is the pharmaceutical brand provides its customers something more than what is in the box? Not at all, not about emotions and prestige, but with the added value in the form of content sought and desired by consumers. You ask what is the content? Read more ...
What the marketer is the target group? Read more ...
Pharmaceutical Marketing, which acts in the area of social media, that is, what, and why it should be done, to build long-term relationships Read more ...