Dariusz Goźliński

"First, do no harm!"- This should be, the first rule for the communication activities in the field of pharmaceutical and legal.

Who am I?
Passionate about marketing and advertising. Strongly associated with the pharmaceutical industry and related. I create and I manage advertising campaigns including the use of social media in activities dedicated to doctors and patients. Professionally, I am the founder and managing director of the agency GreyTree. From 2002 r. I am associated with a limited marketing and advertising law. Among other things, worked with companies such as: Unilever, Jelfa, Sanitas Group, Adamed Healthcare, Blue Farma, Chance, Genexo, GAL, Heel Poland, Symphar, Sun Farm, Admiral, Ipsen, HiPP, Alpen Pharma or Krewel Meuselbach.

Yours,
Dariusz Goźliński
such. +48 22 628 53 61
e-mail: d.gozlinski(at)greytree.co

AI & Strategia

AI & Strategia – inspiracje, technologie i doświadczenia od Grey Tree. To przestrzeń poświęcona praktycznym zastosowaniom sztucznej inteligencji w strategii marketingowej i brandingu. Znajdziesz tu artykuły eksperckie, poradniki, analizy trendów oraz inspiracje z projektów Grey Tree i MedWeb. Pokazujemy, jak AI i nowoczesne technologie łączyć z kreatywnością i efektywnością, aby tworzyć marki, które wyróżniają się na rynku.

Pharma marketing w 2014

27 April 2014
Pharma marketing w 2014

Slowly end of the first quarter 2014 r. This is an unremarkable. Pharmaceutical marketing projects did not dominate the advertising space (beyond where every second radio ad “cures and heals“). So today, I think it will look like marketing, including pharmaceutical marketing and medical ... Read more ...

Ambassadors and brand reputation online

26 April 2014
Ambassadors and brand reputation online

The positive image of our brand in the eyes of consumers and patients are usually "cost" several months campaigning, good product (as a medicament, cosmetic, dietary supplement) or medical service, and appropriately selected communication strategy. Read more ...

Koch, likes, respects, annoy and irritate and

24 November 2011
Koch, likes, respects, annoy and irritate and

To the children's rhyme "Koch, likes, respects, I do not want, nie dba, quips, "let's add" recommends and discusses " , as well as "annoying, cheating and annoying '- so in a few words, we have access to a small tutorial "How to operate in social media, a ... Read more ...

Your marketing clicks?

24 October 2011
Your marketing clicks?

TV spots, new packaging, for free 50%, and maybe another two conferences and for this symposium for doctors in Germany - of course the trip by plane? And what can be heard on the Internet? Come, operate, Yet we have a professional website! If the only way, ... Read more ...

Facebook is not for everyone?

7 May 2011
Facebook is not for everyone?

Recent studies show K2 interactive agency, that users are treated on an equal footing Facebook.com profile makes friends with profiles. It is not surprising, that Polish companies are increasingly using this portal to carry out communication with customers. Read more ...

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