Hype artists and piarowcy like to use a sense of fear and threat. Easily build on their message to the desired behaviors doping. But basing campaigns to promote mammograms and Pap smears for fear of death is a mistake, because it perpetuates the belief, that cancer is a death sentence, from which there is no need to even appeal.
To, what works for solicitation to buy disinfectants, that kill ("To death") dangerous bacteria, in the prevention of cancer has the opposite effect. Perpetuates the stereotype, that cancer = death. As a result of such activities do not mobilize, but paralyze. Although the most common (by. prof. Zbigniew Wronkowskiego over 99,5 proc. cases) test result turns out to be very good.
Without fear of raku- Campaigns alert: to test the, because so and so many people die. We instead of frightening disease, we want to show, that although cancer is a serious matter, it can be cured - said Dariusz Godlewski rynekzdrowia.pl portal of Center for Cancer Prevention and Epidemiology Poznan.
Launched in May this year. social campaign policzmysie.pl, which was the originator, was to show, that it take immediate effective treatment means a return to normal life. Has been successful. On the website of the shares registered over 10 thousands of people.
Godlewski not threatened, but as oncologist knows all the risks.
– Treatment of cancer is usually associated with pain, suffering, troublesome side effects, but few highlights, and those that are positive aspects, the patient returned to health, family, to his work - Pointed.
We add, that recently (16 October) praised the positive note referring to sexual connotations Facebook campaign to promote the fight against breast cancer.
Co happens in my head?
Prof. Christine de Walden-Gałuszko, president Polish Society Psychoonkologicznego and a national consultant wd. palliative medicine based on observation and 40 years of working with patients classified the personality types of women in the context of their healthy habits. She left the assumptions, that the reason for avoiding visits to the doctor is not bad equipment or lack thereof, but it all, what is going on in our heads.
"A woman pushes a doctor's appointment, because he is afraid of the diagnosis. Instead, go to bioenergy therapist"- Said in an interview.
The prof. Zbigniew Wronkowski, president Polish Committee for Cancer wrote, that 'most often in women covered screenings tendency for pessimism and passivity, often even hopelessness, which increases the negative emotions, for example,. depression."
Emotional situation confronted with cancer patients as well as journalistic expression of scientists reflect on symposia:
- "Cancer = crawl and death",
- "Variability for disease development reaction",
- "Loss of control - loss of safety",
- "How to respond to difficult situations" ...
are just some of the titles of subsections psychoonkologicznych paper on the implications of anticancer treatment by Danuta Longić, psychooncologist of Warsaw Oncology Centre - Institute for them. Marie Curie, delivered at the conference "Innovation and controversies in Oncology 2010".
Lists, as judgments dying
Now look at the invitation, women they receive breast cancer screenings covered. Przeanalizowaliśmy wyrywkowo to, which were suspended in the internet.
Here are the ladies at risk living in the community and the city Miechów learned not only invitation, that were in the risk group, and therefore have to register with the Health Centre, but also , that 'lack of awareness, fear of a possible diagnosis of the most common causes of high mortality in Poland due to breast cancer".
The ladies from the community have been personally notified Godowo, mammobus that will be substituted near the Municipal Office. By the way, the organizers had put cards on the table "annually about 12 000 Women learns, she has breast cancer, of which nearly half dies. The main factor for this high mortality is the lack of universal access to mammography devices"- Written in the call.
But it stressed, ladies available that is modern mammobus with built-in digital mammograms. So the implied, any changes are certain to be detected. Do not posted, that it is a safe and precise method, that the image of the breast does not appear on film, monitor only, it can zoom in, view from a different angle ... Unconsciously threatened to women.
In I³ów treated them after the military:
"Entries on the list of interested patients, co 5-10 minutes, allow for the efficient conduct of shares. The patient should have with you: glasses (if you're using to read), previous result of mammography, document with no Social Security. Before performing mammography patient fills in (necessarily) provided by the Contractor."
Women not future
The result is that these announcements says Christine de Walden-Gałuszko:
– Once I was invited to one of the Polish countryside, where he had come mammobus and make women free breast examination. Leaflets were sent to the ladies and ... almost none came. Why? Because this leaflet was poorly written, dry ... They do not know, What's the matter. A need was stressed, that for them a unique opportunity, it is free, does not hurt and you do not need to do so to prepare. Women need to know, which will be an advantage. To write such leaflets should hire psychooncologista!
Appealing studies due to absence of women is often the, especially in rural areas. Every year, cash NHF returns 70 proc. funds from health programs because women do not report on the research.
The data shows the Fund, that 2008 r. sent over 980 thousand. invitations for mammography.
Advantage of them 53 thousand. Women (15,76 proc.). For more than 2,66 invitations million Pap test only answered 7,81 proc. (more than 201 thousand. Research)!
Not asking, to threat
For this reason, Regional branches of the NHF recall, printing invitations that should be taken into account, one that will benefit only a certain percentage of women, therefore calls should be much more, than planned execution of research.
While the Regional Coordinating Centers preventive Pap smears and mammograms raise the alarm, when there is no money to print invitations. And this dispute is a hodgepodge ... As acknowledged by the portal rynekzdrowia.pl Beata Ostrzycka, manageress Provincial Coordinating Center Olsztyn "nand purchase envelopes must be carried out tender, and this rate when sending invitations will find us in December."
The remedy to the problem of low the declaration is not a ban scare, but now promoted the controversial idea of a preliminary study of workers and workers' mandatory periodic inspection cytology and mammography, over which the Ministry of Health has been working since 2008 year. The fact we have already informed the portal rynekzdrowia.pl and probably will still sometimes inform ...
Source: Richard Rotaub / Real Health
