Dariusz Goźliński

"First, do no harm!"- This should be, the first rule for the communication activities in the field of pharmaceutical and legal.

Who am I?
Passionate about marketing and advertising. Strongly associated with the pharmaceutical industry and related. I create and I manage advertising campaigns including the use of social media in activities dedicated to doctors and patients. Professionally, I am the founder and managing director of the agency GreyTree. From 2002 r. I am associated with a limited marketing and advertising law. Among other things, worked with companies such as: Unilever, Jelfa, Sanitas Group, Adamed Healthcare, Blue Farma, Chance, Genexo, GAL, Heel Poland, Symphar, Sun Farm, Admiral, Ipsen, HiPP, Alpen Pharma or Krewel Meuselbach.

Yours,
Dariusz Goźliński
such. +48 22 628 53 61
e-mail: d.gozlinski(at)greytree.co

Telemedicine in the practice of a doctor - a few facts, which is worth knowing

13 August 2025
Telemedicine in the practice of a doctor - a few facts, which is worth knowing

In the last three years in Poland, over 124 millions of telegortads. This is not an experiment - it is a systemic reality. More and more doctors, Especially in item and specialist care, combines stationary work with remote consultations. Well -implemented telemedicine is not a half -measure - it is a tool for systemic ordering of benefits.

Teleparada is a full form of medical service

Pursuant to the Act on the profession of a doctor (art. 42 mouth. 1), Examination and diagnosis can be conducted using ICT systems. Remote consultation is not a form of inferior quality - it is subject to the same ethical requirements, formal and substantive what visit to the office. The doctor makes diagnostic and therapeutic decisions based on documentation, interview and in accordance with current medical knowledge - regardless of the form of contact.

Telemedicine responds to the real needs of patients

From SW Research research (2023):

  • 83% Poles used telemedicine,
  • 56% uses it in chronic treatment,
  • 50% in emergency situations, when there was no access to the facility.

In practice, this means, that telemedicine is not an addition, but a permanent element of the treatment path for a significant group of patients. Gives a real response to problems with the availability of benefits - especially in smaller centers.

The range of applications is wide

The most common forms:

  • extension (e-recipes, e-zla),
  • Analysis of test results,
  • control of chronically ill patients,
  • initial selection (triage),
  • Health education,
  • Telemonitoring patients with chronic diseases.

Telemedycyna is also an organization of work

The introduction of remote consultations allows:

  • relieve offices from simple cases,
  • minimize delays in access to the doctor,
  • shorten the administrative time,
  • improve the ergonomics and flexibility of the work of medical teams,
  • increase the availability of doctors without deterioration.

Does not replace, but it complements

Remote consultation does not replace physical examination, But it can be an effective tool in many clinical situations. The key is the accurate selection of cases, keeping standards and clear limits of responsibility.

Challenges: dane, education, quality, trust

In Polish realities they are still needed:

  • Standardization of tools and quality of services,
  • education of patients and doctors,
  • better ergonomic and legal support in systems,
  • clear principles of medical data protection,
  • Counteracting abuse and "pseudomedical" platforms.

Market pathologies: “Rec ** Tomati” and teleconsultations without responsibility

The dynamic development of the remote services market caused, that, next to reliable medical entities, companies also appeared, whose goal is not treatment, but mass e-prescription-often without a real assessment of the patient's health. So -called "Rec ** Tomati" - automated forms leading to issuing a prescription - have nothing to do with healthcare.

This not only reduces the prestige of the doctor's profession, but also disturbs the market and threatens the safety of patients. From the perspective of doctors, This is associated with the risk of professional responsibility, legal and reputational. Counteracting this phenomenon is a necessity today - both for the protection of public health, as well as the integrity of the medical profession.

Summation

Telemedicine is not a threat to the doctor's profession, but as a chance for its rational transformation. This is a tool, which allows you to regain time, improve the availability and quality of care and ensure the organization of the work of medical teams. It's not about the revolution. It's about evolution - wise, knowledge -based, standards and responsibility.
You want to know more: https://medweb.com.pl

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