Mass electronic media refute the barriers of time and space, allowing people to communicate on a massive scale. The anonymity of the internet allows for unlimited exchange of experience, Ratings and reviews. Internet users are looking for and will look for both free health tips, as well as the recommendations of doctors, which are worth to go.
A devil incarnate, bribe-takers, butcher, monster, podly cham - Such opinions about doctors can be found in the online rankings, that encourage specialists to assess.
The idea is the following: assessing doctor, helping other patients make the right choice. What is important, outweigh the positive reviews. They account for about three-quarters of all content. There are also negative. Some doctors feel slandered - they want to prosecute Internet users. From various sides fall suggestions censorship, or at least a portal label.
Most internists arouse emotions, dentists, gynecologists-obstetricians. Immediately after their pediatricians, family physicians and surgeons general to. When the names of some of the hundreds of professionals appears Posts. Among the negative reviews are detailed descriptions of medical errors, hospital situation, Running visits, but invectives.
Who is the anonymous?
The impact sites to evaluate physicians is huge. In one of the portals, opinion on the doctors looking a month 130 thousand. Internet users. Doctors can therefore have a feeling,
Internet rankings is that the trash, where, under the cover of anonymity can throw anything. All opinions appear just under the full name of the doctor, specialization name and address data centers, in which they work.
Is Anonymus is actually unhappy patient, maybe ... the doctor's office with a competitive? And above all,, whether doctors, the anonymous slander in a special way damage the image, should not be in front of them specially protected?
Dialog better than censorship
Any ideas aimed at limiting the freedom of speech or censorship of speech met with an angry response from the community. Under the Law on electronic services, service should block access to illegal content, reviews, if it receives an official or reliable information, that the opinion is illegal (for example,. untruthful). In each site, patients have the opportunity to evaluate the published entry. This helps largely rate, whether the opinion is defamatory, or not. Therefore, doctors may request the removal of false opinion. Case every time will be considered individually and in concert with the person, that the opinion issued.
Doctors also have the option publish their explanations.
There is no point in waiting, until patients write about our office at one of the sites. Let us find out there, where we have a full impact on the creation of their image. The first step is to present the study and the possibility of its finding by people seeking our services.
The easiest way to direct their efforts towards the search Google. Benefit about 90% Polish internet, seeking answers in almost all aspects of our lives. Use to the precise question. Looking for ENT office, instead of "doctor otolaryngologist"Fit right away"doctor otolaryngologist boat Bałuty". Browser mechanism thus provides a more relevant results, Area and presenting local business using Google Maps, which facilitates the selection of a particular office.
My place on the Internet
We place a free e-card, eg. in pkt.pl or Google Places.
In a few minutes you can add information about our clinic: its specialization, hours, contact forms ... Available statistics on the percentage of searches and clicks on the name of a business card can be compared with the number of new patients.
If you have a website or blog, surfer can go on it either directly from a search engine, and from Google Places, whether companies directory.
Creating your own website does not have to cost a thousand, because there are many free solutions, allowing personally create own page. Use the editor to select the background, add photos, contact details, etc..
Increase the range
Despite the local nature of many offices, the existence of the Internet is becoming a standard requirement for computerized patient. There are no restrictions on investment in search engine advertising. We start with a limit of such. 10 zł per day. Sponsored links Google have the great advantage, that we pay for effect. If your ad appears, and the guy did not cause the transition to visit our office, is free.
Google AdWords allows us to select the area, what we want to present cabinet. Advertising will be disclosed only to persons of Lodz, because this is the area of our business. In this way, the message is addressed only to potential customers.
An additional option allows you to add our Place Google Map to the content of advertising. The patient immediately sees, where the advertised office. For the same display did not pay, but per click - not so.
And when they write badly anyway
Doctor functions in the public sphere, due to the nature of these functions is subject to social control. The doctor, however, is not a civil servant and can not benefit from a level of legal protection. From the perspective of the public image of a doctor on the forums, This is important, what was written. Victim, whose good name has been violated, has the right to choose who sues: the owner or developer portal entry. It must also be able to reach this, who issues defamatory opinions. Judicial practice shows, that in such cases the responsibility of the author of the opinion. If the court is obliged to disclose the publisher identification number of the computer on the network. This opens the way to allow you to reach and hold responsible the author entry.
The real art is, however, a dialogue in such a situation. Patients can get to know us after the reaction in emergency conditions, tone of speech, or too empathetic attitude.
It would, however, was, to major decisions, on your health, did not take in the context of anonymous public posts in forums.
