Dariusz Goźliński

"First, do no harm!"- This should be, the first rule for the communication activities in the field of pharmaceutical and legal.

Who am I?
Passionate about marketing and advertising. Strongly associated with the pharmaceutical industry and related. I create and I manage advertising campaigns including the use of social media in activities dedicated to doctors and patients. Professionally, I am the founder and managing director of the agency GreyTree. From 2002 r. I am associated with a limited marketing and advertising law. Among other things, worked with companies such as: Unilever, Jelfa, Sanitas Group, Adamed Healthcare, Blue Farma, Chance, Genexo, GAL, Heel Poland, Symphar, Sun Farm, Admiral, Ipsen, HiPP, Alpen Pharma or Krewel Meuselbach.

Yours,
Dariusz Goźliński
such. +48 22 628 53 61
e-mail: d.gozlinski(at)greytree.co

Facts about AR and VR, which you must know

11 August 2025
Facts about AR and VR, which you must know

Snap, Google, HTC and others want to disseminate virtual reality, So they make it more accessible. Coming soon for Kowalski!

Virtual reality (virtual reality, VR) There decades, but only in 2016 year, millions of consumers could try it for the first time. True sets to receive digital impressions still look blocky and some hideously, but give experience breathtaking! On the other hand, the pressure is the development of Augmented Reality (augmented reality, WITH). The strength of this concept proves popular Pokemon Go, a Snap zabiera tą technologię z telefonów do okularów. VR i WITH They will operate in parallel, providing a variety of digital experiences.

Prepare for departure in the direction of VR and AR!

Because our eyes are born to new life, let's look at who his parents are. Nvidia It provides a graphics platform, driving VR. HTC It created probably the best at this time the system to receive virtual reality. SONY in turn, has integrated VR from PlayStation. Osterhout Design Group designed in turn smart glasses for augmented reality on a massive scale. Google uses VR to measure our room, and Facebook can meet with friends in virtual reality. Za pomocą okularów Snap It allows us to control its own enhanced reality. Company Niantic He demonstrated in turn, that WITH we can meet whoever we want, even Pikachu from Pokemonów.

Products and prototypes created for VR i WITH They were everywhere at the fair of consumer electronics THESE 2017. Wherein said first solution appears to be more mature solution. It is the older brother in relation to WITH, which takes the form of a little experimental.

Despite the fact Qualcomm, manufacturer of processors for mobile devices, manufactures systems that support both WITH, what VR. In practice, this means, that we have the technological "blocks"Allowing propel both goggles VR, smart glasses, and smartphones. On all of them will be able to explore the possibilities of the digital world!

Microsoft relies on "mixed reality"

We can not forget here Microsofcie, which support VR i hologramów wbudował w Windows 10. Now its technology partners, HP, Dell, Lenovo, Asus, and Acer, They are bringing to the market a set of goggles equipped with sensors, that do not require peripheral devices to operate independently. Urządzenia partnerów Microsoft They are gradually shown the world, and we see a broader plan for the company from Redmond.

Mixed reality, or Microsoft platform combining VR and AR.

In practice, it allows us to see through the goggles or a different set of real world and impose upon him a hologram. beautiful, but why until 5 different suppliers goggles / Headphone technology Microsoft? Simply: the better you will pay more. Basic models will run on the cable connected to the PC, dopłacić trzeba będzie do modelu z dłuższym kablem dla Xbox

Gogle Microsoft HoloLens enable us to map our room, however in some areas "world"We will be able to insert such. windows or objects from your computer. And when the mixed reality will be connected Xbox, part of the plan Redmond giant is reached. The main platform Microsoft They will be hooked and ready to receive the shredded reality.

Over similar applications is also working Apple. apparently implementation WITH of iPhone develops team 1000 developers!

Therefore, in 2017 r. we are somewhere at the beginning of the road to spread VR i WITH. Every month we get to know more specifics, plans and declarations. Po nich przyjdzie czas na testy i recenzje. The frenzy starts, when cheap and fully functional kits VR i WITH will go to our popular retail chains. Then the whole Poland will be connected. With all the advantages and consequences.

Sources:

http://www.theverge.com/2016/10/26/13418156/microsoft-windows-10-holographic-virtual-reality-headset-announced-price

https://www.fastcompany.com/3068430/the-10-most-innovative-companies-in-vr-ar-2017

http://www.theverge.com/circuitbreaker/2017/3/1/14782430/apple-rumored-oled-iphone-augmented-reality-tech?utm_campaign=Revue newsletter&utm_medium=Newsletter&utm_source=revue

https://blogs.windows.com/windowsexperience/2017/03/01/windows-mixed-reality-dev-kits-shipping-month/?utm_campaign=Revue newsletter&utm_medium=Newsletter&utm_source=revue#SbqjsDmV4PimMswQ.97

http://www.theverge.com/2017/3/1/14779460/oculus-rift-touch-vr-bundle-price-drop-200?utm_campaign=Revue newsletter&utm_medium=Newsletter&utm_source=revue

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