Some time ago I published in my blog entry entitled "(Not)healthy communication, or be afraid to buynew ". Entry is about the campaign of one of the pharmaceutical companies, who carried it out very strong campaign "Hold me vaccination". The campaign to campaign, Except this may, even today, several years after its completion, arouses strong emotions in parents.
I encourage you to look at the version advertising.
Generally, this campaign was based on inducing anxiety in young parents of the consequences of not vaccination of children. Rather certainly overtones was huge advertising. Anxiety difficult to remove once raised. Parents probably started to vaccinate children or tight is considered the fear of the consequences that may arise, and which is strengthened pharmaceutical company advertising.
Other world issues vaccination of children or of more than 5000 people fanpage on Facebook.com called "STOP forced vaccination".
Two different views of the vaccination of children. In the first case the company, whose mission is to care for the health of our children, haunted parents, that the child may suffer as the vaccine will not buy. On the other hand, on the fanpage that is in opposition to the vaccine manufacturers, and where we can look at the balanced comments, arguments, links to sources of opponents of mandatory vaccination.
I will not consider who is right on the substance of vaccination, but let's look at it from the point of view of pharmaceutical marketing. Here is a company whose statutory responsibility to take care of the quality of public health in the most important people or children, reaches for the advertising action based on the lowest mechanisms. As if in addition to selling not mattered nothing. Maybe that is passed unnoticed, advertising would be turned off and the problem. However, in the twenty-first century, in the age of social media is not easy to erase SUCH message. Despite the passage of months to issue, still get the case "vaccination" in conversations between parents, It still stirs emotions and an argument against pharmaceutical companies.
On the other hand, we have "opposition"Vaccination, which in a balanced and calm publishes information (including the development of scientific) against vaccinations. Not observed in these negative emotions, come not without describing the "side effects" of vaccination. However, they are not as exaggerated as advertised. From the discussions between parents, including doctors, dominant view, pharmaceutical companies that ..., vaccine manufacturers lose with skeptics. Answer me now for yourself, why is?
